Michelle has carefully crafted and mastered her own way of optimizing events that guarantee results. As one of her mentees, I was amazed by how she was able to formulate a methodology that empowers companies and organizations to maximize every stage in event marketing, from pre-event to post-event. Beyond events, she also helped my team think outside the box and develop strategies that not only go with the flow of digital trends but also get right to the bottom of what our company needs--a marketing engine that follows through and ensures high return on investment. I still bring along with me and make the best use of all the knowledge that I've learned from her.