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First Get Tactical Results
Try it out for Free - This ISN'T an online course Unlock Your Access Key: |
Trade Show ROI Accelerator Campaign
Trade Show ROI Accelerator is a combination of online community, accountability, tactical action steps, content, and assignments to effectively customize your before, during, and after event campaign.
Remember this by the rock band and song: A.C.D.C | T.N.T
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Tactical Steps We'll Address:
✔ Customize and map out pre, during, post event customer journey
✔ Develop the outreach & nurturing foundation strategies & suggested tactics ✔ Apply the Hopscotch Method to your event campaign - customize the execution through A.C.D.C. | T.N.T |
✔ Day 1 | Attract: Tactical ways to attract and connect with your ideal decision makers, prospects, key referral partners, build credibility, potential prospects, event sponsors. This includes "Attract, Call to Action, and Re-Target".
✔ Day 2 | Convert: Tactical ways to "Provide value, Segment audiences, and Customize touch points" to segment connections (ideal prospects and referral partners) before, during and after an event. Convert connections into business relationships and know who you're talking to - beyond their first name.
✔ Day 3 | Deliver: Tactical steps and resources to customize your logistical plan and qualify opportunities - before, during, and after the event. What needs to happen? Who needs to be where and when? What needs to be where and how does it get there? This is what most people consider as the event planning or logistical tasks. This includes the "Invite/The Ask, What to Expect Communication, and Follow Up Sequences".
✔ Day 4 | Close: Turn leads into qualified prospects, appointments with decision makers, get introduced to new networks. Optimize the connections you make before, during, and after the event. On average it takes about 7 touch points to move people through to a decision - Events make a great platform to drive people to action.
✔ Day 2 | Convert: Tactical ways to "Provide value, Segment audiences, and Customize touch points" to segment connections (ideal prospects and referral partners) before, during and after an event. Convert connections into business relationships and know who you're talking to - beyond their first name.
✔ Day 3 | Deliver: Tactical steps and resources to customize your logistical plan and qualify opportunities - before, during, and after the event. What needs to happen? Who needs to be where and when? What needs to be where and how does it get there? This is what most people consider as the event planning or logistical tasks. This includes the "Invite/The Ask, What to Expect Communication, and Follow Up Sequences".
✔ Day 4 | Close: Turn leads into qualified prospects, appointments with decision makers, get introduced to new networks. Optimize the connections you make before, during, and after the event. On average it takes about 7 touch points to move people through to a decision - Events make a great platform to drive people to action.
What's Included to Learn, Practice, & Execute:
✔ Unlock the MasterClass 'n' Execution Elite Vault
✔ Daily tactical steps to customize your before, during, after event marketing strategy
✔ Access to Michelle Nicole McNabb through the community
✔ New Content & SWIPE File of Templates, Worksheets, Presentation Decks and more
✔ Implementation Call Replays & Q&A
✔ Facebook Group: MasterClass 'n' Execution Community
✔ Warm Introductions to Network of Resources & Industry Experts
✔ Unlock the MasterClass 'n' Execution Elite Vault
✔ Daily tactical steps to customize your before, during, after event marketing strategy
✔ Access to Michelle Nicole McNabb through the community
✔ New Content & SWIPE File of Templates, Worksheets, Presentation Decks and more
✔ Implementation Call Replays & Q&A
✔ Facebook Group: MasterClass 'n' Execution Community
✔ Warm Introductions to Network of Resources & Industry Experts
Who is it for?
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✔ Businesses that invest into events for business development and marketing campaigns
✔ Marketing and business development teams looking to justify and maximize event marketing results ✔ Business owners looking to attend events and expand into new networks, set appointments and demos ✔ Entrepreneurs and businesses looking to connect with their ideal audience through live events ✔ Speakers and companies looking to use the stage or events as a sales platform or lead generator ✔ Event planners looking to expand their client's ROI and expand services beyond logistics. Convert your services from an expense to a profitable investment for your clients, just like I have |
✔ Event planners looking to differentiate and extend their services from other corporate planners and provide results before, during and after the event... beyond the logistics
✔ Event coordinators and association organizers looking to provide added value to event sponsors and participants to increase engagement and retention ✔ People with an interest or new to a career in events and marketing but seeking mentorship and how-to ✔ Experienced professionals looking to expand their skills and increase value offer to their employer or clients |
Why Work With Michelle Nicole McNabb?
- Let People Brag about you... so you don't have to
Great communication and event planner for trade show events. Worked extremely well with the Account Executives across the nation to understand different needs so everyone had what they needed in their geographic areas.
Zeenat Z. | Regional Sales Manager | USA Events
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Michelle was a great asset in the marketing department. Great communication and event planner for trade show events. Worked extremely well with the Account Executives across the nation to understand different needs so everyone had what they needed in their geographic areas. ZEENAT Z. | Regional Sales Manager | California, USA |
She was one of the few corporate resources who had an interest in supporting the sales end of the business, vs telling the sales platform the way things are.
Robert G. | Regional Sales Manager | USA Events
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I had the pleasure of working with Michelle and witnessing her rise from more entry/ line level associate to becoming a reliable and valuable partner at a management level. Michelle is a passionate, caring and reliable teammate who really works to accomplishing things together. She is very collaborative in her execution and creativity. She was one of the few corporate resources who had an interest in supporting the sales end of the business, versus telling the sales platform the way things are or will be. She sought out resources, asked questions and always asked "why don't we think bigger?". I am a raving fan of Michelle and wish her well in anything that she puts her efforts into. If you have the opportunity to work with Michelle, I recommend her highly. If you choose to work with her, you will be recommending her too. - ROBERT G. | Regional Sales Manager | New Jersey, USA |
Not only did she constantly get the job done, but she brought a unique marketing spin to the business that was sorely needed. She assisted in implementing changes to the business channel that are still in use today - both for employees and our clients.
Richard Founders | Corporate Trainer | USA Events
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"During the time I worked with Michelle she was always willing to go the extra mile to accomplish the task at had. Not only did she constantly get the job done, but she brought a unique marketing spin to the business that was sorely needed. While staying on top of her regular duties, she assisted me in implementing changes to the business channel that are still in use today. These included initiatives for internal employees as well as our clients." - RICHARD F. | Corporate Trainer | Pennsylvania, USA |
She truly is an expert at maximizing the impact of events. She has also been very helpful in training our marketing staff. Each of them has become much more capable and resourceful because they worked with Michelle.
Barry S. | President-Owner | Philippians & USA Events
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I've been working with Michelle for over a year now, and I'm quite impressed with what she's been able to contribute. Every year my company sponsors and participates in a large industry conference. We have struggled with implementing effective follow up on the interactions we have with potential customers at the conference. Last year we hired Michelle to help us. Not only did we have more effective follow-up, but starting months before the conference we had outreach, and then during the conference we had activities to engage potential customers and gather data from them that has been helpful in the follow up. While admittedly we started from a place of not knowing how to properly take advantage of events, I think that even companies that start out with more competence in that arena can benefit from Michelle's guidance and help. She truly is an expert at maximizing the impact of events. She has also been very helpful in training our marketing staff. Each of them has become much more capable and resourceful because they worked with Michelle. Whether you are a one-person shop or a large company, I can highly recommend Michelle as someone who will help you improve the effectiveness of your events and your marketing programs overall. Michelle gets along well with everyone, is a pleasure to work with, and is a natural when it comes to engaging people and giving everyone a positive experience. - BARRY S. | OWNER | BASED IN THE PHILIPPIANS - EVENTS IN USA |
Once I had clarity on these things, I was able to optimize my preparation and energy invested in the event and make it a slam dunk.
Sierra M. Columbia | Public Speaker & Business Owner | USA Event
When I was working with her on an event, she suggested something and within a few minutes of implementing her idea, I got results right away.
Bongai M. | USA Event
I'm NOT the only event strategist to exist, I'm not a logistical event planner or event promoter or advertiser... BUT I AM the only one that can implement the Trade Show ROI Accelerator.
How do I know? I created the process and it's been exclusive to my one-to-one clients until now... and I'm ready to unlock the vault! In an increasingly digital world, there’s one area of marketing that stands out for its ability to bring businesses and customers face to face and connect.
Since before "marketing" was even a term, events have been a way to deliver messages, gather together for human-to-human connection, and enhance overall communication.
How do I know? I created the process and it's been exclusive to my one-to-one clients until now... and I'm ready to unlock the vault! In an increasingly digital world, there’s one area of marketing that stands out for its ability to bring businesses and customers face to face and connect.
Since before "marketing" was even a term, events have been a way to deliver messages, gather together for human-to-human connection, and enhance overall communication.
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My niche is unique in the event industry.
Rather than focusing on logistics and marketing of the event itself such as other marketing and event planning agencies, I specialize to help marketing teams, sales teams, event organizers, exhibitors, speakers and business owners that INVEST into events AS a marketing platform of choice. This could be in event sponsorship, lead generation exhibiting, speaking as a part of your customer journey or various objectives utilizing events to reach those goals. Create an effective marketing plan before, during and after the event to optimize results which ultimately also helps the event organizer boost event credibility, retention and over all event ROI - NOW it's a win/win! |
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What makes the Trade Show ROI Accelerator Different?
With 13 years of applied knowledge, I've compiled my experience of logistical event planning & event marketing project management into developing my own systems to unleash the potential of event campaigns
Bridge the Gap of Marketing Costs, Time and Resources into Event ROI. Positively impact your audience without negatively impacting your business credibility, cash flow, or connections
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It's a program --- NOT an "online course"
The Trade Show ROI Accelerator is a combination of online community, accountability, tactical action steps, content, assignments, and insights of the Execution Vault and how to apply to your event campaign. It's the best way to "pick my brain" for free - and there are only these dates in the year to do so. I'm a professional event marketing strategist that has over 12 years in logistical event planning and 10 years in sales & marketing for event campaigns. I still execute my process - not only teach it. Trends and tactics come and go, but the system is what remains the foundation. I'm not here to convince anyone that events are an effective platform --- I'm here to transfer my skills so you can create effective campaigns SO THAT the event becomes a revenue driven machine for your business. Unleash your event potential. I can give all the What-Tos and How-Tos in my resource library, but this program is about give tactical execution steps that provide immediate impact to encourage you to WANT TO do the work. There's a difference in being an "info-preneur" vs. being able to transfer the necessary skills into execution with a positive track record of producing results. I'm not here to just enroll members to subscribe to a digital course that is never completed or information absorbed in all the noise. |
The people in the Trade Show ROI Accelerator are ready to take action to unleash their event potential!
Are you with us?!
Are you with us?!
HOW to Overcome Common Trade Show ROI Struggles:
Trade show and conference style events are many times difficult for sales managers, marketing teams and C-level decision makers to justify the costs without an ROI. These are some struggle areas corporate teams are facing when it comes to investing into Trade Shows:
Trade show and conference style events are many times difficult for sales managers, marketing teams and C-level decision makers to justify the costs without an ROI. These are some struggle areas corporate teams are facing when it comes to investing into Trade Shows:
→ Get the “A-okay” approval to attend, sponsor or exhibit on the company’s dime
→ Lack of results without effective strategy and support to plan a successful campaign before, during and after the event
→ Allocate the time, energy, money, resources and bandwidth it takes for a successful event campaign
→ Select ideal event opportunities that include deliverables specific to marketing and sales objectives and goals. *HINT HINT: unsolicited sponsorship decks being sent out with gold, silver, bronze is costing more in lost opportunity
→ Timing or budget doesn’t align with adding an event campaign into their already approved budget or entire marketing plan
→ Alternative and digital tactics can be done in-house, easy to track metrics, quick to adjust and test, upper management want easy to read ROI reports, instant satisfaction results and endless amount of resources supporting these methods
→ Internal decision makers focus on elements of their FULL marketing and business development strategies while their teams execute the individual campaigns approved to launch
→ Internal marketing teams are experienced in elements such as content creation, digital marketing, advertising, overall strategy, but most companies don’t have a dedicated Event Marketing Strategist that specializes solely on effective event marketing campaigns for sponsors and exhibitors
→ Marketing, sales, facilities/logistics, business intelligence/metrics divisions are separated and managed separately, however an event campaign requires cohesiveness that can connect the full cycle: strategy, logistics, outreach, nurturing, sales and metrics.
→ Lack of results without effective strategy and support to plan a successful campaign before, during and after the event
→ Allocate the time, energy, money, resources and bandwidth it takes for a successful event campaign
→ Select ideal event opportunities that include deliverables specific to marketing and sales objectives and goals. *HINT HINT: unsolicited sponsorship decks being sent out with gold, silver, bronze is costing more in lost opportunity
→ Timing or budget doesn’t align with adding an event campaign into their already approved budget or entire marketing plan
→ Alternative and digital tactics can be done in-house, easy to track metrics, quick to adjust and test, upper management want easy to read ROI reports, instant satisfaction results and endless amount of resources supporting these methods
→ Internal decision makers focus on elements of their FULL marketing and business development strategies while their teams execute the individual campaigns approved to launch
→ Internal marketing teams are experienced in elements such as content creation, digital marketing, advertising, overall strategy, but most companies don’t have a dedicated Event Marketing Strategist that specializes solely on effective event marketing campaigns for sponsors and exhibitors
→ Marketing, sales, facilities/logistics, business intelligence/metrics divisions are separated and managed separately, however an event campaign requires cohesiveness that can connect the full cycle: strategy, logistics, outreach, nurturing, sales and metrics.