I'm Not a Business Coach. I'm Not a Marketing Coach.
I'm Michelle Nicole... an Event Marketing Strategist
I'm Michelle Nicole... an Event Marketing Strategist
In an increasingly digital world, there’s one area of marketing that stands out for its ability to bring businesses and customers face to face and connect. Since before "marketing" was even a term, events have been a way to deliver messages, gather together for human-to-human connection, and enhance overall communication. It was a combination of passion for event planning and experience with event marketing that led me to discover my role in the event industry. Unleash the potential of revenue driven events and help companies witness the value of events through my “Six Stages of Event Marketing.”
I started my career in logistical event planning, but shifted my focus to event marketing through my experience in corporate america. When the company I worked for expanded, they opened a Business to Business division with a heavy emphasize on outside sales, event marketing and in person connection.
I was promoted to develop and manage the new division's marketing department and my marketing AND events skills continued to grow each year - hence the business name Emenee Marketing 'n' Events! |
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I help event professionals, sponsors, and speakers convert their marketing and event costs from an expense into ROI!
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Within 3 years, the division grew Nationwide, produced an average of $250M in monthly production and supported over 300 positions. With over 65 outside sales positions attending and sponsoring events to build human-to-human relationships, my main focus was evaluating event worthiness and creating a pre, during and post event campaign to maximize our ROI.
I decided to open Michelle Nicole Enterprises, LLC in 2016 and focus on an entire niche that I believe the event industry is lacking - helping businesses that invest and use events to reach their audience maximize event ROI. ACCORDING TO FORRESTER RESEARCH, EVENTS MAKE UP 24% OF THE B2B MARKETING BUDGET . There are plenty of corporate event planners and logistical planners, but in my years developing dozens of event campaigns, managing the logistics and tracking the results I found my unique offer - event planning beyond logistics!
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MICHELLE WAS A GREAT ASSET IN THE MARKETING DEPARTMENT. GREAT COMMUNICATION AND EVENT PLANNER FOR TRADE SHOW EVENTS. WORKED EXTREMELY WELL WITH THE ACCOUNT EXECUTIVES ACROSS THE NATION TO UNDERSTAND DIFFERENT NEEDS SO EVERYONE HAD WHAT THEY NEEDED IN THEIR GEOGRAPHIC AREAS. - Zeenat Z. | Regional Sales Manager | California, USA I HAD THE PLEASURE OF WORKING WITH MICHELLE AND WITNESSING HER RISE FROM MORE ENTRY/ LINE LEVEL ASSOCIATE TO BECOMING A RELIABLE AND VALUABLE PARTNER AT A MANAGEMENT LEVEL. MICHELLE IS A PASSIONATE, CARING AND RELIABLE TEAMMATE WHO REALLY WORKS TO ACCOMPLISHING THINGS TOGETHER. SHE IS VERY COLLABORATIVE IN HER EXECUTION AND CREATIVITY. SHE WAS ONE OF THE FEW CORPORATE RESOURCES WHO HAD AN INTEREST IN SUPPORTING THE SALES END OF THE BUSINESS, VERSUS TELLING THE SALES PLATFORM THE WAY THINGS ARE OR WILL BE. SHE SOUGHT OUT RESOURCES, ASKED QUESTIONS AND ALWAYS ASKED "WHY DON'T WE THINK BIGGER?". I AM A RAVING FAN OF MICHELLE AND WISH HER WELL IN ANYTHING THAT SHE PUTS HER EFFORTS INTO. IF YOU HAVE THE OPPORTUNITY TO WORK WITH MICHELLE, I RECOMMEND HER HIGHLY. IF YOU CHOOSE TO WORK WITH HER, YOU WILL BE RECOMMENDING HER TOO. - ROBERT G. | Regional Sales Manager | New Jersey, USA "DURING THE TIME I WORKED WITH MICHELLE SHE WAS ALWAYS WILLING TO GO THE EXTRA MILE TO ACCOMPLISH THE TASK AT HAND. NOT ONLY DID SHE CONSTANTLY GET THE JOB DONE, BUT SHE BROUGHT A UNIQUE MARKETING SPIN TO THE BUSINESS THAT WAS SORELY NEEDED. WHILE STAYING ON TOP OF HER REGULAR DUTIES, SHE ASSISTED ME IN IMPLEMENTING CHANGES TO THE BUSINESS CHANNEL THAT ARE STILL IN USE TODAY. THESE INCLUDED INITIATIVES FOR INTERNAL EMPLOYEES AS WELL AS OUR CLIENTS." - RICHARD F. | CORPORATE TRAINER | Pennsylvania, USA |