​Hello Hello! 
I'm Michelle Nicole and I Help Event Sponsors
​& Exhibitors Leverage Marketing
​Budgets Into Event ROI
I'm NOT the only event strategist to exist, and I'm not your typical corporate event planner, BUT I AM the only one that can implement the "Prioritize to Optimize Event ROI" process.

...How do I know? I created the system and it has been exclusive to my done-for-you events until now. I haven't educated event organizers, exhibitors, speakers and planners in a way that they can duplicate the system for their events and increase ROI, until now!
FOR SPONSORS, SPEAKER OR EXHIBITORS THAT USE EVENTS AS A PART OF YOUR MARKETING STRATEGIES
FOR EVENT HOSTS, ORGANIZERS, PLANNERS OR PRODUCERS THAT PLAN AND EXECUTE EVENTS
FOR EVENT SERVICE
PROVIDER AGENCIES THAT HAVE CLIENTS THAT ​HOST OR PLAN EVENTS
I'm Michelle Nicole, and I help event sponsors and exhibitors optimize event results, and get the most bang for their buck . Creating effective pre, during, and post event marketing campaigns (beyond logo placement) to convert their event marketing costs into a profitable investment.

​I work with marketing teams, sales teams, business owners and event coordinators plan beyond the logistics utilizing events as a marketing platform. 

​​Each revenue driven event starts with an event marketing assessment which takes us through the six stages: strategy, logistics, networking & outreach, nurturing, sales & metrics.

​Once we identify "broken bridges" we can create customized blueprints for your upcoming event.

Results to expect with Emenee's 6 foundations that Optimize event results

  1. Bridge the Gap of Marketing Costs, Time and Resources into Event ROI
  2. Implement the key foundations to plan, execute, and streamline consistent events that produce results focusing on Cash Flow, Community & Audience Connection, Conversion & Results, Credibility, and Customer Journey & Experience
  3. Develop fundamental systems to achieve efficient operations, project management, organization, communication and documentation practices that can be duplicated for each unique event - regardless of size or timeline!

Click the blue arrow to complete the Assessment:

How it works:

Not sure if event marketing is right for you? That's why I'm here! A real person, not a chat bot or webinar. I give a lot of content to help you determine if events are right for your marketing plan, education to identify the "broken bridges" and how to build the foundations to optimize event results.  
  1. Take the free assessment to receive your score & resources
  2. ​Select the Vault that makes the most sense for your event and priorities to optimize results 
  3. Join the Community to check out more resources below and follow on social media for new material every week!
A plan without strategy is only a vision
Before skipping ahead and expecting results - let's begin with a foundation

bridge the gap from event marketing
​costs to event roi

Feeling lost with events? If you use events as a marketing tool, but not sure how to convert the event investment costs into a profitable investment - I'd like to steer the way!

Event Planning BEyond Logistics

Event planning is only one step, but no matter how perfect the logistics go and how smooth it runs; logistics don't produce ROI. 
To request the full 6 stages and learn how to apply to your event, take our free Event Marketing Cycle Assessment!
© 2019 Michelle Nicole Enterprises, LLC |  Reproduction and/or distribution without Michelle Nicole Enterprises, LLC written consent is strictly prohibited.

Interested in event marketing, but need
​some direction first?

Convert Event Marketing Spend into an ROI
​One of the biggest errors I see in my evaluations is when an event marketing campaign skips essential blocks and leaps to the expectation of revenue working with a cold market. Yes, we'll get there, but we want to OPTIMIZE those results, not just get any results. Secondly, most customer experience maps only show what's next when they follow the journey AS planned, but what about nurturing redirect the opportunity instead of loosing it all together!
Marketing is TYPICALLY considered at as an expense, even on every P&L and deduction form, right?! When we look at a full event cycle and identify and fix any broken links THAT'S when my clients see results. All of a sudden their perspective is changed to Marketing is a profitable INVESTMENT. ​Marketing goes well beyond advertising and promoting which is Block #1.

is it a lead generation problem, or a conversion problem? 

​We all remember the classic playground game of hopscotch, and no one liked the kid that would throw the stone and LEAP or SKIP over all the blocks - "THAT'S NOT HOW YOU PLAY!". It didn't take long before no one wanted to play with that kid anymore. If no one is asking to do business with you, it may be time to learn a new way to play.

Identifying and converting the ideal target audience into sales is the answer to increase revenue, BUT how?! These 15 steps are my unique process with my event marketing cycle that converts into results. A marketing funnel is different from a sales funnel, and an outreach funnel is different from a nurture funnel.

These 15 steps are what links them all together! See stages 3-5 on my event marketing cycle (Outreach, Nurturing, Sales & ROI).
​Typically, less than 5% of people are ready to move forward with your product or service immediately. This is why cold outreach marketing tactics have low conversion rates. That doesn't mean they don't work, but when the expectation is at block #7 we need to first convert to block #2. Do you have a solid event marketing funnel? 

Michelle McNabb
(484) 283-5944 
Michelle@marketingnevents.com

Have You Considered Using Events to Connect with
Your Target Audience?

According to forrester research,
events make up 24% of the b2b Marketing budget

I'm Not A Business or Marketing Consultant, I'm not an Event Promoter
​or Advertiser, and I'm Not a Logistical Event Planner.
​I'm Michelle Nicole... an Event Marketing Strategist
​In an increasingly digital world, there’s one area of marketing that stands out for its ability to bring businesses and customers face to face and connect. Since before "marketing" was even a term, events have been a way to deliver messages, gather together for human-to-human connection, and enhance overall communication. ​

​It was a combination of passion for event planning and experience with event marketing that led me to discover my role in the event industry. Unleash the potential of revenue driven events and help companies witness the value of events through my “Six Foundations to Optimize Event Results.”
I started my career in logistical event planning, but shifted my focus to event marketing through my experience in corporate america.  ​When the company I worked for expanded, they opened a Business to Business division with a heavy emphasize on outside sales, event marketing and in person connection.

​I was promoted to develop and manage the new division's marketing department and my marketing AND events skills continued to grow each year - hence the business name Emenee Marketing 'n' Events! 
​Within 3 years, the division grew Nationwide, produced an average of $250M in monthly production and supported over 300 positions. With over 65 outside sales positions attending and sponsoring events to build human-to-human relationships, my main focus was evaluating event worthiness and creating a pre, during and post event campaign to maximize our ROI.
READ WHAT OTHER'S HAVE TO SAY ABOUT
​THEIR EXPERIENCE WORKING WITH ME:
Michelle was a great asset in the marketing department. Great communication and event planner for trade show events. Worked extremely well with the Account Executives across the nation to understand different needs so everyone had what they needed in their geographic areas. ZEENAT Z. | Regional Sales Manager | California, USA
​I had the pleasure of working with Michelle and witnessing her rise from more entry/ line level associate to becoming a reliable and valuable partner at a management level. Michelle is a passionate, caring and reliable teammate who really works to accomplishing things together. She is very collaborative in her execution and creativity. She was one of the few corporate resources who had an interest in supporting the sales end of the business, versus telling the sales platform the way things are or will be. She sought out resources, asked questions and always asked "why don't we think bigger?". I am a raving fan of Michelle and wish her well in anything that she puts her efforts into. If you have the opportunity to work with Michelle, I recommend her highly. If you choose to work with her, you will be recommending her too. - ROBERT G. | Regional Sales Manager | New Jersey, USA​
"During the time I worked with Michelle she was always willing to go the extra mile to accomplish the task at had. Not only did she constantly get the job done, but she brought a unique marketing spin to the business that was sorely needed. While staying on top of her regular duties, she assisted me in implementing changes to the business channel that are still in use today. These included initiatives for internal employees as well as our clients." ​- RICHARD F. | CORPORATE TRAINER | Pennsylvania, USA ​
I decided to open Michelle Nicole Enterprises, LLC in 2016 and focus on an entire niche that I believe the event industry is lacking - helping businesses that invest and use events to reach their audience maximize event ROI.  ACCORDING TO FORRESTER RESEARCH, EVENTS MAKE UP 24% OF THE B2B MARKETING BUDGET . There are plenty of corporate event planners and logistical planners, but in my years developing dozens of event campaigns, managing the logistics and tracking the results I found my unique offer - event planning beyond logistics! ​

Use effective event sponsorship and trade show exhibitor
​marketing to convert into event ROI

Michelle McNabb
(484) 283-5944 
Michelle@marketingnevents.com

Event Marketing is a​
​
​People to People connection...

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Michelle Nicole Enterprises, LLC | DBA Emenee Marketing 'n' Events
© 2020 Michelle Nicole Enterprises, LLC |  Reproduction and/or distribution without Michelle Nicole Enterprises, LLC written consent is strictly prohibited.​
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