Emenee Marketing Services

Richard Flounders
Corporate Trainer - New Penn Financial

"During the time I worked with Michelle she was always willing to go the extra mile to accomplish the task at hand. Not only did she constantly get the job done, but she brought a unique marketing spin to the business that was sorely needed. While staying on top of her regular duties, she assisted me in implementing changes to the business channel that are still in use today. These included initiatives for internal employees as well as our clients."

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I help Event Professionals and organizers plan events beyond logistics to maximize ROI

"It's not your customer's job to remember you. It is your obligation to make sure they don't have the chance to forget you." - Patricia Fripp

FREE CONSULTATION

EVENT PLANNING BEYOND LOGISTICS: BLUEPRINT

CONVERT EVENT MARKETING TO ROI: DEEP DIVE STRATEGY

CUSTOMIZED EVENT PRODUCTION CONSULTATION & MANAGEMENT

MARKETING 'N' EVENTS MASTERMIND SUBSCRIBER

Click the blue links to take your free assessments or request more infO

Event Planning Beyond Logistics:

Who needs to be where and when? What needs to be where and how? Coordinating the logistics of an event and ensuring these details go smooth either make or break and event - right?

Yes and no. We first need to understand, what is the nature of the event? If the objective is social such as a celebration, client appreciation, award or recognition event then yes, this is a good example where logistics play a key factor into determining the level of success. However, I specialize in events that require planning beyond logistics to be considered a success.

When it comes to events that generate buzz, fundraising, awareness, and business opportunities the logistics become only a segment of the planning and execution process. Objectives and measurements of success for revenue driven events go beyond the importance of making sure the audio is set up, what time meals are served, who is responsible for setup/tear down, all proper permits are acquired etc... The full event cycle to maximize ROI results involve: Strategy, Logistics, Networking/Outreach, Nurture, Sales/ROI, and Metrics.

Not sure where you stand with your upcoming event? Take our free Event Cycle assessment.

Let's Begin

"Marketing is not only about the things you sell - it's the story you tell"
- Seth Godin

Convert Event Marketing to ROI:

We all remember the classic playground game of hopscotch, and no one liked the kid that would throw the stone and LEAP or SKIP over all the blocks - "THAT'S NOT HOW YOU PLAY!". It didn't take long before no one wanted to play with that kid anymore. If no one is asking to do business with you, it may be time to learn the way to actually play the "game".

"CONTENT CREATION IS NOT ABOUT HOW MANY PEOPLE VIEW YOUR ARTICLE. THE GOAL OF CONTENT CREATION IS TO CREATE A PIECE THAT SHOWS YOUR CREDIBILITY AND MAKES IT EASIER FOR A PROSPECT TO SAY "YES" TO WORKING WITH YOU." - DORIE CLARK

Let's Begin

What's your Event Marketing Plan? Take our free Event Marketing assessment.

Session 1:

Overview of A.C.D.C | T.N.T
Attract, Convert, Delight, Close | Traffic, Nurture, Tracking
Importance of a re-target and re-engagement campaign and common mistakes

Session 2:

Identify & Attract Participants & Sponsors
Methods: Paid vs. Organic
What's Next? Call to Action... What's The "Ask"? How to Invite.

Session 3:

Nurture Relationships
How to Convert and "Delight"
Lead with Value. Create Campaign Formula
Example= Value + Value + Engage + Ask + Value
What to do when they don't convert?

Session 4:

Screen & Discovery - Avoid the "crazies!"
Close the Deal and Deliver
On-boarding & customer experience
Track and Retain
What's Next?

*Opt in is NOT required to submit your questions

"A small list that wants exactly what you have to offer is better than a bigger list that isn't committed"

- Ramsay Leimenstoll

DOES YOUR NEXT EVENT HAVE A STRATEGY PLAN?

Take the Six Stage
Event Cycle Assessment Here

I help Event Professionals and organizers plan events beyond logistics to maximize ROI

"It's not your customer's job to remember you. It is your obligation to make sure they don't have the chance to forget you." - Patricia Fripp

Click the blue links to take your free assessments or request more infO

"Marketing is not only about the things you sell - it's the story you tell"
- Seth Godin

Have General event questions? I'll respond by email & share resources

"A small list that wants exactly what you have to offer is better than a bigger list that isn't committed"

- Ramsay Leimenstoll

Engagement is key to retention. RETENTION is more powerful than recruiting or lead generation

I help Event Professionals and organizers plan events beyond logistics to maximize ROI

​​​"It's not your customer's job to remember you. It is your obligation to make sure they don't have the ​chance to forget you." - Patricia Fripp

Click the blue links to take your free assessments or request more infO

​"Marketing is not only about the things you sell - it's the story you tell" ​ - Seth Godin

Have General event questions? I'll respond by email & share resources

​"A small list that wants exactly what you have to offer is ​better than a bigger list that isn't committed" ​​- Ramsay Leimenstoll

Engagement is key to retention. RETENTION is more powerful than recruiting or lead generation​

"It's not your customer's job to remember you. It is your obligation to make sure they don't have the chance to forget you." - Patricia Fripp

"Marketing is not only about the things you sell - it's the story you tell"
- Seth Godin

"A small list that wants exactly what you have to offer is better than a bigger list that isn't committed"

- Ramsay Leimenstoll

Engagement is key to retention. RETENTION is more powerful than recruiting or lead generation