MasterMinds 'n' Events Chronicles 01.01

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1. EVENT STRATEGY
​Your Guide to Planning Tech Meetups and Product Launches
Ronnie Higgins | Eventbrite Blog ​​

​2. EVENT LOGISTICS
How To Up Your Trade Show Game For Maximum Visibility And Impact
Tracey Piechocki | Illustrated Designs, Inc.
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​3. EVENT NETWORKING & OUTREACH
30 Second Success Live in 30! Ep 7 Networking Etiquette
Laura Templeton | 30 Second Success ​
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​4. EVENT NURTURING
​What is Trade Show Marketing?
​Pereus Marketing 

​5. EVENT SALES & ROI 
Networking Hack Networking Convos vs Sales Convos
PowerMatch | Ashley Assists
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​6. EVENT METRICS 
Event Data: 3 Ways to Track What Really Matters
Myriam Dumortier | Klik
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​7. EVENT PARTICIPATION 
How to Get Sponsors for Events in 14 Simple Steps​
Jeff Kear | Planning Pod
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​8. EVENT TOOLS & RESOURCES ​​
​10 Game-Changing Online Event Registration Tools  
Maria Waida | Bizzabo

Read the sneak peak "cliff notes" (2 minute read) of all these resources. Connect and network with other industry experts in the full post:  READ FULL POST

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Free Sponsorship Handbook

1. Event Strategy

Your Guide to Planning Tech Meetups and Product Launches
Ronnie Higgins | Eventbrite Blog ​

​Event Planning can be overwhelming! There are so many things to keep track of from picking the right vendors, scheduling the right speakers, to putting out every single fire that seems to ignite on the BIG DAY! Want to know a BETTER way to hosting a Tech Meetup or Product Launch? Here are 4 simple tips for planning a successful event from the Masterminds ‘n’ Events Chronicles!
. . .​

​1. Plan the Foundation for Success
2. Promote to the Right Audience
3. Stay on track as your Meeting or Product Launch Approaches
4. Deliver a Smooth Attendee Experience from the Start

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2. Event Logistics

How To Up Your Trade Show Game For Maximum Visibility And Impact
Tracey Piechocki | Illustrated Designs, Inc.

​How do you attract passers-by to your trade show booths?? Illustrated Designs, Inc. details exactly what you need to do for your trade show booth to be successful in her blog, “How to Up Your Trade show Game for Maximum Visibility and Impact.” These tips can make a serious impact on how well your booth communicates to your audience.

​1. Location
2. Theme & Design
3. Get Social
4. Turn Passers-By Into Participants​​

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3. Event Networking & Outreach

30 Second Success Live in 30! Ep 7 Networking Etiquette
Laura Templeton | 30 Second Success ​

Networking Etiquette is incredibly important when making connections! Laura Templeton shares her tips on Networking Etiquette on her Youtube channel 30SecondSuccess. “How do you connect in 30 seconds or less with your audience?” We’ve listed just a few Networking Etiquette tips below.
. . .​
​1. Take note of Personal Space!
2. Be mindful of Subject Matter!
3. Be aware of Interrupting Others!

Check out more about Networking Etiquette at 30 Second Success on Youtube!

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4. Event Nurturing 

What is Trade Show Marketing?
​Pereus Marketing

Exposing your brand is more than just the typical trade show set up (i.e.: Booth, Signage, Giveaways…etc.) You need to connect with your leads BEFORE the event! Don’t just stop there, Reach out and continue to follow up AFTER, as well! . . . You can learn more about B2B Lead Generation & Follow Up at Pereus Marketing!
. . .​
​1. Pre-Event Strategy:  Marketing & Registration Ideas
2. During the Event: Send the right people and get your logistics in place
3. After Event: Follow up and track connections - Actually create a follow up strategy and execute

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5. Event Sales & ROI 

Networking Hack Networking Convos vs Sales Convos
PowerMatch | Ashley Assists

​Networking can be such a powerful tool! It’s how you network that can make or break your connections! Ashley Owens discusses the 3 Networking Hacks that differentiates a Business Conversation versus a Sales Pitch in her video, “PowerMatch Networking Hack: Networking Convos vs Sales Convos.”  Check it out, now!
 . . .
 Learn more at Ashley Assists, LLC and PowerMatch on Youtube!

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6. Event Metrics 

Event Data: 3 Ways to Track What Really Matters
Myriam Dumortier | Klik

Return of Investment is crucial to Event Planning and Marketing. It’s what gets your clients coming back for more! You’ve already established a great reputation, amazing partnerships, and unique services; but how do you track their ROI? Myriam Dumortier focuses on tracking and delivering ROI data in her blog, “3 ways to Track What Really Matters.”

Maximize Registrations and Repeat Attendance through Data:

• Use tech to engage the audience, monitor participation and measure responses.

• Ask attendees to set their own actions and goals from the event and follow up at a later date to determine their success rate.
• Analyze traffic and dwell time around the site to identify the areas, exhibitors and content that appealed the most to your audience.

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7. Event Participation 

How to Get Sponsors for Events in 14 Simple Steps​
Jeff Kear | Planning Pod

Did you know sponsors are the backbone of planning a revenue driven event?! Building relationships and providing a smooth experience can make or break the outcome of your event! Check out a few of these simple steps for recruiting sponsorships highlighted from Jeff Kear in the Masterminds ‘n’ Events Chronicles!
 . . .
 1. Craft a Unique Selling Proposition
 2. Build a Professional Brand 
 3. Identify Audiences
 4. Reach Out To Your Personal Network
 5. List Targeted Prospects

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8. Event Tools & Resources 

10 Game-Changing Online Event Registration Tools  
Maria Waida | Bizzabo

What Event Registration Tools do you use?
Check out the full blog for tips and more information on each of these valuable tools

Event Registration Tools can be highly valuable when it comes to organizing the perfect Event! Maria Waida names her Top “10 Game-changing Online Event Registration Tools” in her recent blog:  

1. Bizzabo
2. Optimizely
3. Google Analytics 
4. Sumo
5. UnBounce
6. HotJar
7. Zapier
8. Moz
9. HubSpot
10. SalesForce

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Masterminds 'n' Events #819 Recap 

Masterminds ‘n’ Events Chronicles
For Event Professionals By Event Professionals!
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