This month's #MNE819 topic is about optimizing technology for your event and marketing campaign. We feature resources adding up to 8 each month and a total of 19 take-aways. Stay tuned on our social media: Facebook, Instagram, LinkedIn, Youtube, Pinterest.
1. Combine event technology & digital tools to enhance human to human connections
2. Leverage both digital and in person tactics to expand your reach - yet implement as different platforms
3. Be consistent with your brand online as offline - "on-stage" as "off-stage"
I. METHODS 'N' EDUCATION
4 Key Steps To Map Your Customer Journey Foundation
4. Find a tool (like Funnelytics) to map out your marketing funnels.
5. Consider "reverse engineering" mapping out how to get to your ultimate destination.
II. MASTERMINDS 'N' EVENTS
Leverage Live Events Through Human Connection with Alex Agresta
6. Combine the power of digital tools to strengthen the in person human to human connection at the event - carry that energy to continue the conversation afterwards
7. Research on platforms such as Speaker Hub and Eventbrite to outreach to event organizers and ask how you can contribute
III. MINDSET 'N' ENTREPRENEURSHIP
How I Set Up My Daily, Weekly & Monthly Tasks In Asana
8. Stick to priorities and be flexible throughout the day - Rather than a set routine set by the clock, I follow my priorities
9. Separate your "To-Do list" from your "Priority List". I treat my To-do list as a wish-list of endless tasks, and "priority list" is my actual "WANT TO and WILL DO" list.
IV. METRICS 'N' EVENT TOOLS/APPS/CHECKLISTS
5 Ways Technology Will Make You Highly Productive
10. Use Audiobooks! Use ‘lost time’ to learn anything from listening to Audiobooks during your commute to work, cleaning the house, watering the garden, taking shower, going for a run, or even picking up groceries.
11. Protect your focus! Download website blockers. Listen to music. Give yourself a time limit to complete a task. Track your habits. Use noise-cancelling earbuds.
4 WEEKLY RESOURCES
V. Hio wants to put networking events back on your remote-only calendars
12. Hio initially launched as an app that allows users to share their chosen social media handles with others - ideally at networking events. They’re the official networking app of the Event Planner Expo and event organizers nationwide are optimizing their attendees' experience and meaningful connections before, during, and after the events.
13. Hio launched a virtual lounge so now 1-1 video connection is added to their list of features - in addition to their follow up templates by email or text messages.
VI. Infographic: What Events Need to Know About Instagram Stories
14. If Instagram is where your audience hangs out, us Instagram stories to test out content. Create polls, tease announcements, new releases, and inspire FOMO (Fear of Missing Out)
15. Optimize Instagram features to drive engagement. Tag attendees, partners, and event hashtags. Add links to your CTA. Include poll for a quick follower feedback.
VII. How A Technical Producer Will Take Your Event To The Next Level
16. Add a technical producer to your event planning team. Consider someone on your team with the technical aspects of the event in mind and stay up to date with new capabilities.
17. Find a technical producer who can take on all areas within your tech needs . A team that understands how sound works, how lights work, how computers work, how apps work, necessary equipment etc...
VIII. How to Leverage Technology in Your Event Marketing Plan
18. Create an event website and landing pages. Create speaker web page to showcase your lineup and attract attendees. Check out IDloom.com
19. Consider gamification such as leadership boards contest, scavenger hunts, tally points to encourage attendees to participate in events.
Which one is your favorite? Let us know in the comment.
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