Define Event Goals and Objectives that Create a Customized Marketing Campaign

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We've talked before about our 7 C's to Event ROI... but what do we do with them?! Why are they important?!

Once you have a clear idea of what you want out of the event, you can better define your specific goals and steps you logistically need to take to achieve those goals.

1. Rank the 7 C’s to define event objectives
2. Use the 7 C’s to create specific goals around those objectives
3. Define clear ways how you’ll track your goals
4. Develop a marketing strategy using your objectives, goals and specific ways you'll track as your framework  - List out what logistically needs to happen and who will execute to achieve those specific goals.

✨ Cash Flow
✨ Community Connection
✨ Campaigns & Create Buzz
✨ Customer Experience & Journey
✨ Contributors & Supporters
✨ Credibility - Build Reputation
​✨ Conversion from outreach to sales