In a podcast collaboration with Sarah Gretzinger of BMore, we deep dived into how you can maximize your events and productivity to optimize event results. So, we’ll go through the topics we discussed and then we’ll deep dive into each of them:
Common Misconception about Events
When people hear the word events, usually, the first thing that comes to mind is birthdays or weddings. And usually, we think event planning is all about the logistics like who needs to be where and when and what needs to be where and how. This is what I call logistical event planning. Event success goes beyond the logistics - beyond the who, where, when, and how. There are also many other reasons to why use events as a platform and not just for birthday parties or weddings.
A lot of companies use events as a marketing platform to physically connect with their target audience. In terms of event planning, the usual question that I get is, “Can I have this event in this time frame?” Absolutely! Just send the invites and pull out a couple of chairs. Logistically, you have an event BUT it isn’t going to optimize your event results. This is how my process is unique.
Event Planning Goes Beyond Logistics
Many companies use events and think that every event has the same planning execution requirements as other events and then end up wondering why they’re not getting their desired results or even say events don’t work. What many people fail to realize is that every event is different and therefore has a different execution process. For instance, if you are doing a networking event, you may have a different marketing, outreach, and nurturing processes than when your launching a product or sponsoring an exhibit booth.
My core is really helping people set the key foundations of events so they could optimize events results and convert marketing cost to Return on Investment (ROI). With key foundations, I mean Strategy, Logistics, Outreach, Nurturing, Sales, and Metrics. To use events as a platform and to optimize event results, it has to go through these six foundations.
The event planning process can be the same as what others are using BUT the execution process is what makes the difference. For instance, conferences go through the same event planning process but there’s a reason why your conference is going to be different and it’s because of how the planning process is executed and how the six foundations are being answered.
So, what makes my execution process unique? First and foremost, I always have an assessment to know where you are, where you want to go, and what you need to do to get there. And then we also need to re-assess in the middle to see what we might have missed. I have a free assessment that helped me and a lot of organizers to get a clear picture of where they are struggling in the event process. AND THEN you can start defining your intentions to why your doing the event in the first place. You can now dive into defining your objectives, ranking these objectives, and the goals you have for this event. When you understand your intentions then you can start mapping out the customer journey. I have a workbook on Creating an Event Marketing Strategy Blueprint that covers all these steps and I give it away for FREE. If you want to have a copy, feel free to leave comments or join my facebook group, Masterminds ‘n’ Events. That’s where you can get all the resources that will give you deep dive information about my planning execution process.
4 Mistakes People Do When Using Events as a Marketing Platform
Asana Can Increase Your Productivity
Asana is a project management tool that allows team members and clients to collaborate together. check out the video I made of the 5 Ways to Use Project Management System for Efficiency. You can organize different projects in different views depending on what works for or sort it out by projects, by status, and by clients. What also makes Asana a great platform to use for project management is that it allows you to put everything into one platform. You can keep track your team progress as it shows what and when things need to get done and who is responsible for it, and you can add attachment files to so everything is there.
HOST: Jackie Kossoff
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"My guest for this episode embodies the power of connecting with others and networking for success! Michelle Nicole is an Event Marketing Strategist with a gift for networking who has built her business through connecting with others and in turn helping them connect with their audiences.
Michelle shares her insights into the opportunities networking, partnerships, and collaborations bring to other entrepreneurs. We also talk about the evolution of the entrepreneur journey and geek out over events!" - Jackie Kossoff
Purpose Pioneers LIVE: Episode 67. the Secret Sauce to Thriving Biz: Human Connection w/ Event Marketing
Purpose Pioneers LIVE ?
Episode 67. the Secret Sauce to Thriving Biz: Human Connection w/ Event Marketing Coach Michelle Nicole McNabb
We host the Purpose Pioneers LIVE show so we can champion and celebrate coaches who are on the front lines of transformation, because YOU MATTER. Your story matters. Your purpose matters. And we need you to stay committed to your badass biz.
Today we will be diving deep into the power of human connection in the digital world
Welcome to the Purposphere ??
In the world of events, everything can be perfect on paper during the planning process, but things will happen as they happen and it takes a different sort of skillset to handle on-site coordination. This has helped me even in my day to day life to practice channeling my nerves into positive energy to avoid excitement to progress into stress or anxiety. I'm not perfect, and we all overcome these feelings differently, so I can only speak to my experience and works for me. I'd love to hear what works for you!
I'm not a morning person, so my energy and motivation doesn't come immediately when I wake up. Being an entrepreneur, a constant reminder that it really is up to me to unleash my own potential is what drives me to stand out and be fabulous!
✨Be silly, be honest, be kind - Ralph Waldo Emerson
✨ Character is how you treat others who can do nothing for you...
THE POWER OF "FINDING YOUR PEOPLE" WHETHER IT'S IN LIFE, IN BUSINESS OR IN THE PLACE YOU GO BEYOND REALITY (BOOKS, TV, GAMES, ICONS ETC...)
I WROTE A PIECE THE OTHER DAY ON HOW I'VE BEEN FOCUSING FINDING "MY PEOPLE" SINCE THE MOVE AND IT HAS BEEN SERIOUSLY A LIFE CHANGER!
LET'S CHAT ABOUT IT BEFORE I FINALIZE THIS BLOG POST... THIS WORKS FOR PERSONAL LIFE OR OUTREACH & NETWORKING FOR BUSINESS TOO...
The other day I was having a conversation with some people about staying balanced and in control of the craziness. I’ve been traveling more in the last five months than I have in the last five years. I moved out of state, took my company completely virtual and scaling out my business. I was feeling busy and exhausted, but not equally productive - what's up with that?!
So then I realized I need to ask myself:
I'm not perfect and found myself struggling to...
TURNING 30 I wanted to share what I do every year for my birthday. Some people don't like their birthday or think it's another year older. I look forward to my birthday every year because I reflect on where I am and where I want to be. You can make changes any time, but my birthday is a time I give myself a personal reality check - every year.
Here are the 3 things I do every year to celebrate my birthday...
Let's chit chat with Annie. We dive into my passion for events and connecting the business world and weddings together.
You know how you get all excited about partnering up with someone, either as a subcontractor, and actual legal business partner, or in some other collaborative way...it's gonna be great, right? Right?!?! Nope. That's what we talk to Michelle McNabb of Emenee Marketing 'n' Events about in this episode, as well as how she learned to figure out who she can work with and who has to go. Make sure you listen for the giveaway! It's a great one for entrepreneurs! Please note - Colorful language in this one. You may not want to listen around sensitive ears.