I normally post event marketing tactics or strategies and educational related BLAH BLAH BLAH - and let me guess... before you even care to finish that sentence you're thinking "cool, you've been in events and marketing for 10 years and know a thing or two... Whipty do!"
Have you already seen different posts related to "2020 Marketing Trends" or "Focus on your 2020 Vision with These Tactics That Work"? I'm not here to give a list of trends that could potential be used to craft your strategy, or discredit tactics other than events. In fact, a combination of tactics that is customized to your objectives that align with your brand effective strategy. The tricky part isn't knowing the trends and tactics. It's determining which of those tactics align with your objectives then crafting a plan how they can be delivered, executed and integrated together.
I'm sharing this particular post and video to emphasize how events differ from other platforms because they go beyond typical strategies that work for: digital, print, PR, social media, advertising, webinars etc...
It's not a secret that people are more likely to move forward with a business transaction with those they know, like and trust.
Using events to leverage business involves more than marketing and textbooks tactics by adding the complexity of people interaction. Rather than relying on an automated campaign or advertising alone, event marketing can be extremely effective and efficient when integrated with these traditional and digital strategies.
The human connection and multi-layered campaigns are what drives my passion to help companies optimize their event campaigns beyond the logistics and whatever "2020 marketing trends" come next.
Not sure what events to consider? Don't know if you really need a customized strategy or know if it's worth adding events to your 2020 plan?
Tell me more about your 2020 objectives to see if event marketing align with your goals:
Subscribe and Join on You Tuesdays at 1PM EST on YouTube
HOST: Jackie Kossoff
Click the Image to Listen
"My guest for this episode embodies the power of connecting with others and networking for success! Michelle Nicole is an Event Marketing Strategist with a gift for networking who has built her business through connecting with others and in turn helping them connect with their audiences.
Michelle shares her insights into the opportunities networking, partnerships, and collaborations bring to other entrepreneurs. We also talk about the evolution of the entrepreneur journey and geek out over events!" - Jackie Kossoff
watch full training for each step
1. What are the 6 W's to Event Worthiness
2. What are the 7 C's and why to rank
3. Define you pre-during-post strategy customer journey
4. How to make goals and a marketing strategy around objectives
5. Run a successful kickoff and planning meetings
6. What logistically needs to be done/who is needed for a successful event?
7. How to execute the 6 foundations: Strategy, Logistics, Outreach, Nurturing, Sales, Metrics
8. Join the community: http://bit.ly/MNEMasterCommunity & Take the Pre-Event Assessment: http://bit.ly/BridgeTheGapOptIn
YouPaired provides an easy-to-follow, step-by-step guide that will be pivotal in winning dollar value sponsorship. Check the free event sponsorship handbook.
what are the 6 W's to event worthiness?
Full Facebook Live Training
Purpose Pioneers LIVE: Episode 67. the Secret Sauce to Thriving Biz: Human Connection w/ Event Marketing
Purpose Pioneers LIVE ?
Episode 67. the Secret Sauce to Thriving Biz: Human Connection w/ Event Marketing Coach Michelle Nicole McNabb
We host the Purpose Pioneers LIVE show so we can champion and celebrate coaches who are on the front lines of transformation, because YOU MATTER. Your story matters. Your purpose matters. And we need you to stay committed to your badass biz.
Today we will be diving deep into the power of human connection in the digital world
Welcome to the Purposphere ??
Warren Bennis says “Leadership is the capacity to translate vision into reality.” An effective Leader promotes a clear vision and delegation throughout the event planning process. Follow these simple Highlights directly from the “Masterminds ‘n’ Events Chronicles: Event Planning Beyond the Logistics” and become the best Leader, today!
. . .
✧To be a Good Leader, You must first be a Great Follower! Embrace learning from other leaders who have paved the way.
✧Being a Good Leader is also knowing when to seek help. Delegate, Involve other perspectives, know the difference between a “Boss” and a Leader!
✧Effectively Communicate; this is a weakness, educate yourself on how to communicate better. Even the best of leaders should admit their faults.
✧ Create an organized structure for EVERY type of Meeting.
✧ Be Proactive when designing a clear and focused agenda.
✧ Take advantage of how beneficial Live Events are!
✧ Live Events aren’t only for Your Audience; Use them internally as well!
-Networking & Outreach
✧Don’t network selfishly; Network with the intention to give back.
✧ Building relationships is the greatest investment Leaders can make! Psst… It’s also FREE!
-Nurture & Cultivation
✧Extend the lifecycle of your event by repurposing and “post-promoting” Content
✧ Survey Your Audience After Your Event; Get Feedback!
-Sales & ROI
✧ Account-Based Marketing encourages Leaders to be more Sales-oriented and Efficient!
✧ Merging ABM and Event Marketing will catapult Successful Results!
✧ Invest in measureable tools. Don’t be afraid of NEW technology!
✧ Use mobile event apps to engage with event goers!
-Tools & Resources
✧Using innovative technologies not only streamlines processes, but also creates a better experience for your attendees!
✧ Create an experience where they get more than they signed up for.
✧ Know your Event Planning Terminology!
✧Be Ahead of the curve; Get familiar with current Event Planning Concepts.
. . .
Be sure to SUBSCRIBE to get EXCLUSIVE access to the LATEST Tips, HOTTEST Trends, & MORE in our Series “Masterminds ‘n’ Events Chronicles: Event Planning Beyond Logistics”
. . .
To Learn More, Be Sure to Catch us on FACEBOOK LIVE!
Follow & Like Us on FACEBOOK! Emenee Marketing ‘n’ Events @marketingNevents
Event Outreach & Networking
1. EVENT STRATEGY
Your Guide to Planning Tech Meetups and Product Launches
Ronnie Higgins | Eventbrite Blog
2. EVENT LOGISTICS
How To Up Your Trade Show Game For Maximum Visibility And Impact
Tracey Piechocki | Illustrated Designs, Inc.
3. EVENT NETWORKING & OUTREACH
30 Second Success Live in 30! Ep 7 Networking Etiquette
Laura Templeton | 30 Second Success
4. EVENT NURTURING
What is Trade Show Marketing?
5. EVENT SALES & ROI
Networking Hack Networking Convos vs Sales Convos
PowerMatch | Ashley Assists
6. EVENT METRICS
Event Data: 3 Ways to Track What Really Matters
Myriam Dumortier | Klik
7. EVENT PARTICIPATION
How to Get Sponsors for Events in 14 Simple Steps
Jeff Kear | Planning Pod
8. EVENT TOOLS & RESOURCES
10 Game-Changing Online Event Registration Tools
Maria Waida | Bizzabo
Read the sneak peak "cliff notes" (2 minute read) of all these resources. Connect and network with other industry experts in the full post: READ FULL POST
Let's chit chat with Annie. We dive into my passion for events and connecting the business world and weddings together.