I work from home 85% of the time with the exception when I travel and get the opportunity to work in person with my clients at their Trade Shows and exhibit style events! My "VP of Operations" is our doberman Ares and he sometimes makes a guest appearance, but no two-legged children yet. Point being - as an extrovert, I don't necessarily have a work environment that fulfills my "extrovert-ness" on a day to day basis... so why not create one? 

Through my years, I've connected with other business owners world-wide (during their regular work day), or other night-owl entrepreneurs. So here I am, whether people join me or not. 

I have NO IDEA what inspired (or should I say possessed me) to stream my late night work, sometimes getting "shiny syndrome" - (also, probably un-diagnosed ADD), singing to my "get-pumped up station" at 3:02AM. The MORNING PEOPLE mistake me for one of "them" when 5:30AM comes around and my husband kisses me good-bye for work... in reality i'm just So0o0o dedicated as a Night Owl that I commit the whole night sometimes....

Now that I'm typing this out I realized, I leave for LA tomorrow for a client, and did a total touristy thing to do! I signed up for tickets to movie premieres, The Kelly Clarkson Show, and Jimmy Fallon BUT it crossed my mind that wait a minute... there isn't a late night entrepreneur show. Not that this by any means is an official show--- that's what the Marketing 'n' Events Show is for... 

Anyway, business owners of course put their high-light reel and "guru" videos out there for all to see but I've always loved sharing more about my entrepreneur JOURNEY! This segment isn't for my clients, my potential leads or to generate followers or aligned strategy partners - so what's the point?? 

Fulfillment! Because I want to do it. But really, going back to my Wedding Planning days... I absolutely loved being a guest at a wedding and be able to ENJOY the day - without being the one to have a purpose to coordinate.  The same reason I have use Instagram Stories to vlog and TikTok is to have my creative outlet - a without a need for every single platform to serve any sort of ROI or brilliant strategic plan behind it. 

So this probably won't have any distinct format and doesn't event necessarily have any other purpose... but so what!...  Join me in the comments, come say hi. Tell me what you're up to, what projects you're working on... sing with me (yes sometimes on repeat), and come and go as you please. 

Masterminds 'n' Events Segment where we have a conversation with Alex Agresta

• Events have been around since the beginning of human nature to deliver a message to the masses
  
• It's in our nature to crave the human to human connection
• Events drive people to impact into action - In a world of over automation... you cannot replace human connection - Kelly Roach
• Leveraging both digital and in person tactics to expand reach
• Spark - Scalability - Sustainability | Purpose - People - Profit
• There's a lot more to offer in the back end gain than only focusing on "the stage" and front end gain
• Identify what part of the customer journey is "The Event" - is it the end game or a touch point to continue the conversation
• Turning inspiration inside the room into transformation outside of the room
• Are you getting paid TO speak, or paid BECAUSE you speak
• You only speak for free when there's no plan to convert into value
• Using events as a marketing campaign and sales platform can expedite the customer journey when done effectively
• Event fulfillment goes beyond the wallet and cash flow - 7 C's of Event ROI: http://bit.ly/34xoPZw

3 First Tactical Steps from Alex Where to Begin if You Are New to Live Events

1. Upload your cover and profile image that is a true representation of YOU
2. Update your bio to let people know you use speaking or events to
3. Research for 1 hour a day on platforms such as Speaker Hub and Eventbrite to outreach to event organizers and ask how you can contribute

How to Find Alex:

• https://www.facebook.com/groups/themainstageforspeakers/
• https://www.alexandriaagresta.com/

I normally post event marketing tactics or strategies and educational related BLAH BLAH BLAH - and let me guess... before you even care to finish that sentence you're thinking "cool, you've been in events and marketing for 10 years and know a thing or two... Whipty do!" 

Have you already seen different posts related to "2020 Marketing Trends" or "Focus on your 2020 Vision with These Tactics That Work"? I'm not here to give a list of trends that could potential be used to craft your strategy, or discredit tactics other than events. In fact, a combination of tactics that is customized to your objectives that align with your brand effective strategy. The tricky part isn't knowing the trends and tactics. It's determining which of those tactics align with your objectives then crafting a plan how they can be delivered, executed and integrated together.

I'm sharing this particular post and video to emphasize how events differ from other platforms because they go beyond typical strategies that work for: digital, print, PR, social media, advertising, webinars etc...
​

It's not a secret that people are more likely to move forward with a business transaction with those they know, like and trust.

Using events to leverage business involves more than marketing and textbooks tactics by adding the complexity of people interaction. Rather than relying on an automated campaign or advertising alone, event marketing can be extremely effective and efficient when integrated with these traditional and digital strategies. 

The human connection and multi-layered campaigns are what drives my passion to help companies optimize their event campaigns beyond the logistics and whatever "2020 marketing trends" come next.

Not sure what events to consider? Don't know if you really need a customized strategy or know if it's worth adding events to your 2020 plan?

Tell me more about your 2020 objectives to see if event marketing align with your goals: 

Subscribe and Join on You Tuesdays at 1PM EST on YouTube

​Why network marketing & direct sales aren't so bad --- Not to be confused with... poor unauthentic intentions of outreach and nurturing.
Talking Points:

1. Using network marketing as a marketing tactic VS. Business Model (This ISN'T what makes it messy)

2. High-level difference of marketing vs. sales process. How they work together but how they ARE different

3. Where it DOES get messy - regardless of business model, industry, product/service (I've ran a marketing department of a multi-million dollar division to my own solo-preneur business to small business campaigns and mid-level agencies) --- These are fundamentals across all platforms

Action Steps to Minimize the Messiness:
1. Know WHO You're Talking To - BEYOND their first name and who they are in relation to your business

2. Identify Ideal Connections & How They Identify Themselves: "All moms, or any woman who has skin, or business owners" IS a target, but the more you can segment your IDEAL connection the more clear your messaging can be and can see how your products/services ALIGN with theirs.
PS: NOT all connections are prospective clients and treating them as such is not only missing out on revenue but opportunities to leverage new networks

3. BE AUTHENTIC WITH YOUR INTENTION Do I need to say it louder?! I'm not saying what everyone else is saying "Be You", show your authentic self - blah blah blah.

I mean be true to the intention of your connection - regardless if it's a sales or marketing conversation or *gasp* a conversation just for the sake of connecting THIS is what people see right through!

Human to human connection is important and that's a whole other post - however misusing a sales conversation or marketing conversation is not only confusing but where things get messy.
There is a time and place for all these conversations but first identifying who it is you're talking to and with staying true to the intention of your conversation is what makes it genuine.
​
Don't miss out on these Networking Webinars with Ashley O of Ashley Assists, LLC and Sara Rosenberg of The PowerMatch Online Mastermind Group in 2020 --- How to effectively leverage your network in your business: http://bit.ly/NetworkingWebinar2020

​​• Coffee/Tea Station- The conference coffee stops after breakfast and lunch...

No Email Required

We've talked before about our 7 C's to Event ROI... but what do we do with them?! Why are they important?!

Once you have a clear idea of what you want out of the event, you can better define your specific goals and steps you logistically need to take to achieve those goals.

1. Rank the 7 C’s to define event objectives
2. Use the 7 C’s to create specific goals around those objectives
3. Define clear ways how you’ll track your goals
4. Develop a marketing strategy using your objectives, goals and specific ways you'll track as your framework  - List out what logistically needs to happen and who will execute to achieve those specific goals.

✨ Cash Flow
✨ Community Connection
✨ Campaigns & Create Buzz
✨ Customer Experience & Journey
✨ Contributors & Supporters
✨ Credibility - Build Reputation
​✨ Conversion from outreach to sales

HOST: Jackie Kossoff
Click the Image to Listen

"My guest for this episode embodies the power of connecting with others and networking for success! Michelle Nicole is an Event Marketing Strategist with a gift for networking who has built her business through connecting with others and in turn helping them connect with their audiences.
Michelle shares her insights into the opportunities networking, partnerships, and collaborations bring to other entrepreneurs. We also talk about the evolution of the entrepreneur journey and geek out over events!" - Jackie Kossoff   

1. What are the 6 W's to Event Worthiness
2. What are the 7 C's and why to rank
3. Define you pre-during-post strategy customer journey 
4. How to make goals and a marketing strategy around objectives
5. Run a successful kickoff and planning meetings
6. What logistically needs to be done/who is needed for a successful event?
7. How to execute the 6 foundations: Strategy, Logistics, Outreach, Nurturing, Sales, Metrics
8. Join the community: http://bit.ly/MNEMasterCommunity & Take the Pre-Event Assessment: http://bit.ly/BridgeTheGapOptIn

YouPaired provides an easy-to-follow, step-by-step guide that will be pivotal in winning dollar value sponsorship.  Check the free event sponsorship handbook.

Purpose Pioneers LIVE ?
Episode 67. the Secret Sauce to Thriving Biz: Human Connection w/ Event Marketing Coach Michelle Nicole McNabb
We host the Purpose Pioneers LIVE show so we can champion and celebrate coaches who are on the front lines of transformation, because YOU MATTER. Your story matters. Your purpose matters. And we need you to stay committed to your badass biz.
Today we will be diving deep into the power of human connection in the digital world 
Welcome to the Purposphere ??
https://www.facebook.com/groups/thepurposphere/

In the world of events, everything can be perfect on paper during the planning process, but things will happen as they happen and it takes a different sort of skillset to handle on-site coordination. This has helped me even in my day to day life to practice channeling my nerves into positive energy to avoid excitement to progress into stress or anxiety. I'm not perfect, and we all overcome these feelings differently, so I can only speak to my experience and works for me. I'd love to hear what works for you!

When you’re blessed with the opportunity to speak in front of a room of prospective customers, it’s truly a gift. Unlike most other marketing activities, speaking is a wonderful way to gain exposure and almost ensure you’ll walk away from it with leads and opportunities for your business.

So when you do obtain your next speaking opportunity, how do you get the most out of it? Follow these tips.

Study The Audience Before Arriving
Most speakers have a “canned” presentation that can be used over and over again. Sure you might ​

​Event Planning Takes Preparation, Strategy, And Most Importantly, Attention To Detail. Managing Every Aspect Of These Stages Requires A Great Leader! From Coordinating Agenda Meetings To Evaluating Goal Achievement And Event Success, A Leader Must Know How To Create A One-Of-A-Kind Event Catered To Their Ideal Audience.  Learn How You Can Become A Better Event Leader By Checking Out The Resources Listed Below!
. . .
Featured Articles:
- How To Construct A Killer Meeting Agenda That Is Simple And Effective | LifeHack.org 
- The Marketing Leader’s Roadmap To Live Events  |  Bizzabo.com
- If Networking Isn’t Working For You, You’re Doing It Wrong | PowerMatchOnline.com
- 4 Things Planners Fail To Do After An Event And How To Fix |  Bizzabo.com
- The CMOs Guide To Account Based Event Marketing  |  Bizzabo.com
- How Modern Event Professionals Can Measure And Create Attendee Satisfaction |  Bizzabo.com
- Event Heroes: How To Curate A VIP Experience  |  Bizzabo.com
- A FREE Guide To Event Management Terms |  Bizzabo.com
. . .
Be sure to SUBSCRIBE to get EXCLUSIVE access to the LATEST Tips, HOTTEST Trends, & MORE in our Series “Masterminds ‘n’ Events Chronicles: Event Planning Beyond Logistics”
Click that Link in the BIO to Learn More About How To Lead A Successful Event!
. . .
To Learn More, Be Sure to Catch us WEEKLY on FACEBOOK LIVE!
Follow & Like Us on FACEBOOK! Emenee Marketing ‘n’ Events @marketingNevents
#mastermindsNevents #BeAMastermind #marketingNevents

​Warren Bennis says “Leadership is the capacity to translate vision into reality.” An effective Leader promotes a clear vision and delegation throughout the event planning process. Follow these simple Highlights directly from the “Masterminds ‘n’ Events Chronicles: Event Planning Beyond the Logistics” and become the best Leader, today!
. . .
Overview
✧To be a Good Leader, You must first be a Great Follower! Embrace learning from other leaders who have paved the way.
✧Being a Good Leader is also knowing when to seek help. Delegate, Involve other perspectives, know the difference between a “Boss” and a Leader!
✧Effectively Communicate; this is a weakness, educate yourself on how to communicate better. Even the best of leaders should admit their faults.

-Strategy
✧ Create an organized structure for EVERY type of Meeting.
✧ Be Proactive when designing a clear and focused agenda.

-Logistics
✧ Take advantage of how beneficial Live Events are!
✧ Live Events aren’t only for Your Audience; Use them internally as well!

-Networking & Outreach
✧Don’t network selfishly; Network with the intention to give back.
✧ Building relationships is the greatest investment Leaders can make! Psst… It’s also FREE!

-Nurture & Cultivation
✧Extend the lifecycle of your event by repurposing and “post-promoting” Content
✧ Survey Your Audience After Your Event; Get Feedback!

-Sales & ROI
✧ Account-Based Marketing encourages Leaders to be more Sales-oriented and Efficient!
✧ Merging ABM and Event Marketing will catapult Successful Results!

-Metrics
✧ Invest in measureable tools. Don’t be afraid of NEW technology!
✧ Use mobile event apps to engage with event goers!

-Tools & Resources
✧Using innovative technologies not only streamlines processes, but also creates a better experience for your attendees!
✧ Create an experience where they get more than they signed up for.
​
-Event Participation
✧ Know your Event Planning Terminology!
✧Be Ahead of the curve; Get familiar with current Event Planning Concepts.
. . .
Be sure to SUBSCRIBE to get EXCLUSIVE access to the LATEST Tips, HOTTEST Trends, & MORE in our Series “Masterminds ‘n’ Events Chronicles: Event Planning Beyond Logistics”

. . .
To Learn More, Be Sure to Catch us on FACEBOOK LIVE!
Follow & Like Us on FACEBOOK! Emenee Marketing ‘n’ Events @marketingNevents

I'm not a morning person, so my energy and motivation doesn't come immediately when I wake up. Being an entrepreneur, a constant reminder that it really is up to me to unleash my own potential is what drives me to stand out and be fabulous!

✨Be silly, be honest, be kind - Ralph Waldo Emerson
✨ Character is how you treat others who can do nothing for you...

​"Before any business relationship begins, there is NO relationship. Seems simple right? That's exactly why we must understand cold calling. Before business relationships begin in outbound marketing, there is the cold call -- That awkward, uncomfortable, odd conversation when trying to make an introduction. How do we just get on with it and to the point? By understanding the point: to BUILD TRUST." - Watch and read the full blog for more

​THE POWER OF "FINDING YOUR PEOPLE" WHETHER IT'S IN LIFE, IN BUSINESS OR IN THE PLACE YOU GO BEYOND REALITY (BOOKS, TV, GAMES, ICONS ETC...)

I WROTE A PIECE THE OTHER DAY ON HOW I'VE BEEN FOCUSING FINDING "MY PEOPLE" SINCE THE MOVE AND IT HAS BEEN SERIOUSLY A LIFE CHANGER!

LET'S CHAT ABOUT IT BEFORE I FINALIZE THIS BLOG POST... THIS WORKS FOR PERSONAL LIFE OR OUTREACH & NETWORKING FOR BUSINESS TOO...