MASTERMINDS 'N' EVENTS #MnE819: Optimize the Six Foundations to Create Effective Event Campaigns3/1/2021 At its core, events are another way to target an audience and enhance client acquisition. It is one of the most direct and personable ways to connect with them. However, executing an event marketing campaign is not necessarily a simple task.
This month's topic for #MNE819 will dive into how to optimize the Six Foundations to execute an effective event campaign. We will highlight two takeaways from each of our eight resources every Friday. Follow & Subscribe on your favorite social media platforms: (Facebook, Instagram, LinkedIn, Youtube, Pinterest)! Let's get started.. OVERVIEW: 1. Map out how to measure and optimize event marketing campaigns before, during, and after the event process through the six foundations. 2. By establishing the goals of the event campaign, you’ll be able to better manage and communicate your objectives without unnecessary overwhelm. 3. Delivering the right content to the right audience, through the right channels, at the right time to achieve your core marketing objectives is vital. I. Methods 'n Education: Strategy 9 Steps Before Executing an Event Campaign - Michelle Nicole McNabb 4. Follow "9 Steps Before Executing an Event Campaign" to create event marketing strategy framework to help optimize your event. 5. Identifying the broken bridges of your 6 Foundations, which is strategy, logistics, outreach, nurture, sales and metrics will help optimize event results. II. Weekly theme resource 7 Marketing Strategy Tips - Orly Zeewy 6. There are 3 things that are getting in the way of scaling: Figuring out "who you are", "who your ideal customer is", and "how to speak in one unified voice" 7. It's important to determine your, 1. Key value proposition 2. Elevator pitch (and when and when NOT to pitch) 3. One core value, to understand the "why" in your business. III. Masterminds 'n Events: Always Go Big Podcast - Troy Ritchie 8. Have the right mindset "Just do it, Just do it now, Do it while you can" - Michelle Nicole McNabb 9. Get your vision board figured out, consistency is more important over frequency. Instead of only asking "What should I do?" focus on... "How should I do it?" IV. Weekly theme resource: Logistics MasterClass 'n' Execution Program Sneak Peak Resources - Michelle Nicole McNabb 10. Make sure to identify the 6 W's of Event Worthiness before committing to participating. 11. Events are one of the most effective ways to connect and impact your audience. Convert events from a marketing expense into a profitable investment to maximize event results. V. Mindset 'n’ Entrepreneurship Networking Marketing in Business and Events - Michelle Nicole McNabb 12. There is a high-level difference in marketing vs. sales process. Understand how they work together but how they are different - this is called. 13. Identify ideal connections & how they identify themselves. Be true to the intention of your connection - regardless if it's a sales or marketing conversation or a conversation just for the sake of connecting. VI. Weekly theme resource Ashley Owens & Ashley Assists 14. Networking plays a significant role in a business' success but it needs time, it needs to be reevaluated and reviewed regularly. Keeping track of your network is vital but you have to know why you are networking. 15. Hone your speaking skills, connecting to people is also about confidence in public speaking. This period of time has opened opportunity to connect with international audiences virtually. VII. Metrics 'n Events Define Event Goals and Objectives that Create a Customized Marketing Campaign - Michelle Nicole McNabb 16. Map out what you want out of the event, define your specific goals and steps you logistically need to take to achieve those goals. 17. Build a marketing strategy using your objectives, goals and specific ways you'll track as your framework. List out what logistically needs to happen and who execute it to achieve those specific goals. VIII. Weekly theme resource Marketing ‘n’ Events Resource Library - Michelle Nicole McNabb 18. Determine which tactics align with your objectives then craft a plan on how they can be delivered, executed and integrated together. 19. There are different ways and types of event marketing. Promotion of the event encompasses various inbound and outbound marketing techniques. Did you find the strategies listed in this article helpful? Let us hear your thoughts in the comment section below.
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Sponsors and Exhibitors are critical source for funding events. They sponsor and exhibits events in order to get more brand exposure to get in front of potential customers. However companies and brands don't just sponsor any events. They have criteria as to decide whether your event is a great match to help achieve their business goals.
For this month MNE819, Emenee Marketing 'n' Events will cover critical points and views on what sponsorship and exhibitors actually want and expect from Event organizer. As usual, two resources from Industry experts will be shared every Friday on all our social media pages so make sure to follow along and stay tuned (Facebook, Instagram, LinkedIn, Youtube, Pinterest)! Let's get started with this month's eight resources and takeaways. OVERVIEW 1. Sponsorships are seen as top area of opportunity as they add value to customers. Showing measurable and advantageous end result entices further engagement. 2. Determining your target audience help realize yours and your sponsor's/exhibitor's goal. 3. Create useful content and provide value that speaks to your sponsors and exhibitors. I. Methods 'n Education: Attracting and Obtaining Event Sponsors - Michelle Nicole McNabb 4. Identify your audience and map out all opportunities your event has to offer. This will help you discuss with aligned sponsors how your event will help them achieve their objectives. 5. The intention is to ensure objectives align, discuss what the event can do achieve them, and how to make it happen. II. Weekly theme resource 10 Tactics, 3 Strategies to Draw Visitors, Sponsors - Marketing Sherpa 6. Discuss various ways the sponsors can integrate their messaging and call to actions within the event 7. Holding virtual-like events reach consumers who wouldn’t go to in-person events. Establishing partnerships, building right connections and social media management is crucial. III. Masterminds 'n Events: Effective Event Sponsorship and Trade Show Exhibitor Marketing - Michelle Nicole McNabb 8. Six foundation process where "You first prioritize so that you could optimize" - Michelle Nicole McNabb 9. You'll have to find the "right connections" to get the "right deals". Meaningful connections optimizes the time you have to people you are connecting with. IV. Weekly theme resource The Five Components of a Winning Sponsorship Proposal - The Sponsorship Collective 10. Proposals have to be short and precise. Proper understanding on the prospects motivations is a must. 11.Sponshorship is a form of marketing. Provide data to prove that you could deliver. V. Mindset 'n’ Entrepreneurship Why Event Gamification is Not What You Think it is - The Bizzabo Blog 12. Gamification is a creative way of achieving event goals when used and executed properly with the right motivation in mind. 13. Use gamification as an additional tool alongside other tactics with the right approach which can assist in making the event better. VI. Weekly theme resource Case Study: How to Convert Hybrid & Virtual Events into Effective Business Opportunities - Michelle Nicole McNabb | Take the Survey 14. 24% of B2B marketing budget were invested into live events, yet today 60% of them have pivoted on virtual events. Nowadays hybrid event solution is expected to play a key role in 2021 events strategies. 15. Event objectives and needs for decision makers to sponsor events aren't different for virtual - it's the execution of the activation that shifts if it's in-person, virtual, or hybrid. VII. Metrics 'n Events DIFFERENT WAYS TO MONETIZE LIVE EVENTS, VIRTUAL EVENTS - ViewStub 16. Monetize live events, virtual events, livestreams, or online content through: Upfront ticket sale, Sponsorship/Partnership, Vendors/Booths, Upsell, Merch and Swag, Affiliate Sales, PPV/Play Access and Donations 17. To optimize opportunities during virtual events take into consideration the following options to create an extra sale VIII. Weekly theme resource 9 Tips on How to Help Event Exhibitors and Sponsors Help You - Michelle Nicole McNabb 18. Use this 9 tips as guide to make it easier for event Exhibitors and sponsors to optimize event results. 19. Make sure to create a positive impact to your event exhibitors and speakers as they can be your loudest influencers (positive or negative). As an event sponsors or exhibitors, what other criteria are you looking for to decide whether to invest in an event or not? Share your thoughts in the comments. In this month's topic for MNE819, we are featuring another eight resources on how to convert in-person events into effective virtual events. Every Friday, there will be two resources that we are going to share on all our social media pages. Each resource will include two takeaways adding up to 8 each month and a total of 19 take-aways. Thus, the term MNE819.
Here, take a look at the eight resources for this month and our takeaways. OVERVIEW 1. Attendee engagement and satisfaction are one of the primary KPIs that is used to measure virtual event success. Community and Content rank extremely high when it comes to expectations of the ticket holders. 2. When converting In-person events into virtual events make sure that you communicate with your stakeholders what your next steps are and how this will affect them. 3. Focus on mapping out the different features of the event, budgets. goals, attendee experience, and how sponsors can be integrated. I. METHODS 'N' EDUCATION InEvent | Data privacy and security for virtual events [6 steps to adhere to GDPR and the CCPA] 4. Event organizers and professionals must be aware of privacy and security regulations when processing any operation that involves personal data of their event stakeholders. 5. Failure to adhere to GDPR and the CCPA will result to penalty charges. To avoid this, a consent must be provided in writing in a way that an average person can understand what exactly they are consenting to. II. Weekly Featured Resource 2020 EVENT MARKETING STATISTICS, TRENDS, AND DATA | Bizzabo | May 27, 2020 6. 80% of event professionals reported that attendee engagement and satisfaction are KPIs that they are using to measure virtual event success. However, 54% of marketers have expressed difficulty in providing Event ROI. 7. "More than half (68%) of event professionals are looking for hybrid event technology that supports both in-person and virtual events." (Bizzabo, 2020) III. MASTERMINDS 'N' EVENTS Create a Successful Virtual Event with Mike Perlow & Jon Cooper | PERLOW Productions 8. When organizing virtual events make sure that everyone involve in this event such as your speakers are comfortable because this is critical to attendee engagement. 9. Many would still prefer in-person events but hybrid events will play a major role in the coming years. This is to give people option to attend the event virtually if they can't go to this event in person. IV. Weekly Featured Resource 8 Ways to Transform Your Live, In-Person Event Into a Virtual Success Story |ClearVoice|Gregg Rosenzweig|April 15, 2020 10. Redefine what the term "engagement" means. Provide some sort of interactive activities such as online quizzes, virtual Q & A with gamifications that is aligned with your event intentions. 11. Make sure that there is always rooms for networking aka "virtual hangouts" and consider how people can exchange business cards virtually. V. MINDSET 'N' ENTREPRENEURSHIP Checklist: 9 Things to Keep in Mind When Choosing a Virtual Event Platform |BIZBASH|Isabel Lane|September 30, 2020 12. "Clients want to see clear options in a package—not add-ons to a base rate that adds up all-inclusive." Michelle Nicole McNabb 13. When choosing virtual events platform make sure that it's user-friendly because that is vital for attendee engagement. VI. Weekly Featured Resource How to Turn an In-Person Event Into a Compelling Virtual Experience | Salesforce 14. Have a list of event sessions proposal and then come up with a short list that would translate best to a virtual format. 15. Repurposed content of past events so you could minimize the time reinventing the wheel. VII. METRICS 'N' EVENT TOOLS/APPS/CHECKLISTS Digital Stages: What’s Working Right NOW in Hybrid & Virtual Events w/Michelle Nicole McNabb MicroFamous Podcast | Pursuing Results | Matt Johnson | September 3, 2020 16. Events when done correctly, cut through the noise, accelerate the customer journey, and bridge the gaps between organizer, sponsor, and attendee. 17. A strategic partnership pitch is more important than a sales pitch in today’s world of events VIII. Weekly Featured Resource Event Marketing During Coronavirus: How to Shift Your Strategy | Kuno Creative | Megan Combs | March 19, 2020 18. Take advantage of social media lives by allowing your presenters to do a live video as an opportunity to tease your event sessions. 19. Create smaller, intimate event sessions where people can have the chance to network with other attendees. You can segment your email list by locations and invite them to participate in this sessions. Do you know any resources that we can feature on MNE819? Let us know in the comment! Make sure to stay tuned on social for our weekly MNE819 resouorces: Facebook, Instagram, LinkedIn, Youtube, Pinterest. For September's #MnE819 topic, we are featuring two featured resources from industry experts on virtual event sponsorship & exhibitor opportunities. Stay tuned on our social media for our weekly #MnE819 updates: Facebook, Instagram, LinkedIn, Youtube, Pinterest.
OVERVIEW 1. Take the time to understand what will make the event worth the investment of time and resources for sponsors. 2. Before making an “ask to sponsor” - invite to a conversation to determine how your offerings align with their business goals. 3. Paint the picture how you’re creating a campaign that will reach your sponsors goals using your event as the touch point to connect with a mutual audience. I. METHODS 'N' EDUCATION Attracting and Obtaining Event Sponsors | Michelle Nicole McNabb 4. The initial outreach is to have the opportunity to explore if your event is a solution to connect them with their audience and how they would benefit. 5. List out all opportunities your event can offer then open the conversation about what tactics align with what they already find works to leverage their business. Repurpose their tactics to connect them in front of their ideal audience - using the event as a touch point of a customer journey. II. Weekly Featured Resource Power Sponsorship | Kim Skildum-Reid 6. Kim Skildum-Reid is a thought leader in the sponsorship industry. “She has 29 years’ experience in corporate sponsorship and is a professional credited with defining and setting the best practice benchmark for the sponsorship industry”. 7. Power Sponsorship is a blog site which talks about sponsorship as well as some other aspect of marketing - take a peak! III. MASTERMINDS 'N' EVENTS Exhibitor Connect, HiO Social, InEvent, Vii 8. Optimize event technology to build relationships with your ideal audience and generate business opportunities and connections. 9. Event platforms such as Exhibitor connect, Hio Social, InEvent, Vii are some current platforms we’re working with that optimize sponsorship opportunities and engagement before, during, and after the event. IV. Weekly Featured Resource BizBash 10. Bizbash empowers event professionals with ideas, intelligence, and resources to create smarter events. They’re a go-to resource and publisher in the event space and worth following. 11. Check out BizBash for venue discovery, event style and trends, technology, and tools. They recently shared several great virtual event resources to shift events V. MINDSET 'N' ENTREPRENEURSHIP 5 Things My Event Entrepreneurship Journey Has Taught Me | Michelle Nicole McNabb 12. Prioritize intentional relationships for both personal and business. 13. Continue to learn, practice self worth, and reflect on character development - Live life along the way VI. Weekly Featured Resource The Sponsorship Guy | Larry Weil 14. The Sponsorship guy is headed by Larry Weil, who is an expert seller, negotiator, presenter, and strategist. Their mission is to improve results for sponsors and sponsorship properties. 15. The Sponsorship Guy has a blog that focuses on three primary topics: sponsorship insights and the tips of the trade; sponsorship news and comments on innovation and deals that deserve discussion; and sponsorship sales because selling is a skill. VII. METRICS 'N' EVENT TOOLS/APPS/CHECKLISTS The Bizzabo Blog 10. Use Audiobooks! Use ‘lost time’ to learn anything from listening to Audiobooks during your commute to work, cleaning the house, watering the garden, taking shower, going for a run, or even picking up groceries. 11. Protect your focus! Download website blockers. Listen to music. Give yourself a time limit to complete a task. Track your habits. Use noise-cancelling earbuds. 4 WEEKLY RESOURCES V. Hio wants to put networking events back on your remote-only calendars 12. Hio initially launched as an app that allows users to share their chosen social media handles with others - ideally at networking events. They’re the official networking app of the Event Planner Expo and event organizers nationwide are optimizing their attendees' experience and meaningful connections before, during, and after the events. 13. Hio launched a virtual lounge so now 1-1 video connection is added to their list of features - in addition to their follow up templates by email or text messages. VI. Infographic: What Events Need to Know About Instagram Stories 14. If Instagram is where your audience hangs out, us Instagram stories to test out content. Create polls, tease announcements, new releases, and inspire FOMO (Fear of Missing Out) 15. Optimize Instagram features to drive engagement. Tag attendees, partners, and event hashtags. Add links to your CTA. Include poll for a quick follower feedback. VII. How A Technical Producer Will Take Your Event To The Next Level 16. Add a technical producer to your event planning team. Consider someone on your team with the technical aspects of the event in mind and stay up to date with new capabilities. 17. Find a technical producer who can take on all areas within your tech needs . A team that understands how sound works, how lights work, how computers work, how apps work, necessary equipment etc... VIII. How to Leverage Technology in Your Event Marketing Plan 18. Create an event website and landing pages. Create speaker web page to showcase your lineup and attract attendees. Check out IDloom.com 19. Consider gamification such as leadership boards contest, scavenger hunts, tally points to encourage attendees to participate in events. Which one is your favorite? Let us know in the comment. Follow us on social media to keep up to date with MNE819. This month's #MnE819 topic is about the importance of event strategy and creating an effective strategy for your events - before diving into execution. Every Friday, we feature two resources from industry experts adding up to 8 each month and a total of 19 take-aways. Stay tuned on our social media for #MnE819 updates: Facebook, Instagram, LinkedIn, Youtube, Pinterest.
Let’s dive into our 8 resources and 19 takeaways... OVERVIEW 1. There are six foundations to develop an effective event cycle. Strategy is the foundation number one. 2. Establishing a strong event strategy is critical to optimize event results - beyond the logistics. 3. Save money, time and resources by defining your event strategy before executing the other 6 foundations. I. METHODS 'N' EDUCATION 9 Steps Before Executing an Event Campaign 4. Map out the before, during, and after event customer journey and be able to visualize what it looks like for your customer. Be clear who your customer is. 5. Creating specific event goals is step 5 because doing steps 1-4 will provide the context and determine goals that reach your objectives. II. Weekly Featured Resource Event marketing timeline Event Marketing Strategy: Timeline, Template and Tactics Eventbrite | Katie Sawyer | NOV 25, 2019 6. An event marketing cycle is intended to follow the 6 foundations to optimize event results: Strategy, Logistics, Outreach, Nurturing, Sales, Metrics 7. Create relevant event timelines and expectations based on different participants of the event. Provide communication to staffing, ticket holders, exhibitors/sponsors, and speakers. III. MASTERMINDS 'N' EVENTS LinkedIn Interview with Brynne Tillman 8. Just because in-person events are on pause - doesn’t mean the connections have to be. LinkedIn is an effective platform to still make intentional connections with attendees and exhibitors. 9. Know who you’re talking to beyond their first name. Ask to continue the conversation, and be mindful who and when “to pitch” or “not to pitch”. IV. Weekly Featured Resource How to Reinvent Your Event Strategy and Make it Work Eventtia | Victoria 10. There’s a difference between logistical event planning and event marketing execution. 11. Understand and deliver expectations of all participants - not just ticket holders: attendees, speakers, sponsors & exhibitors. V. MINDSET 'N' ENTREPRENEURSHIP What a hybrid event model of in-person and virtual looks like 12. Event exhibitors and sponsors may have reallocated event & travel budgets, however organizers can still be the solution to their marketing objects through virtual & hybrid campaigns. 13. Tactics and platforms have shifted, yet objectives remain the same - to connect and impact a mutual audience. VI. Weekly Featured Resource Event Strategy: The 2020 Guide Bizzabo | Bizzabo Blog Staff 14. What are your 6 W’s of participating in the event? What are your business goals and how will this event help you reach those goals? 15. Events have been around since before marketing was a term - an original form to deliver a message to a group of people. They have evolved with technology and transportation - let’s embrace the opportunities and cherish the human to human connections. VII. METRICS 'N' EVENT TOOLS/APPS/CHECKLISTS Creating Specific Goals and Examples Using the 7 Objectives of Events that Measure ROI 16. Create specific goals based on the 7 Cs to ROI: Cashflow, Community Connection, Campaigns & Create Buzz, Customer Experience & Journey, Criteria of Contributors & Supporters, Credibility - Build Reputation, and Conversion from outreach to sales. 17. Refer to these goals when creating a logistical task lisk for your event marketing plan. VIII. Weekly Featured Resource Getting Virtual: Why Your Strategy Should Include Hybrid Events Opus Agency 18. Adding hybrid components to your event strategy expands your reach that provides flexibility and engagement of your audience. 19. A handshake at an event doesn’t have to be the first impression in a virtual and hybrid world. Optimize event results by combining digital tactics with personal touch points before, during and after an event. Do you have resources we can share or feature on #MnE819? Let us know in the comments, or email michelle@marketingNevents.com. This month's #MNE819 topic is about optimizing technology for your event and marketing campaign. We feature resources adding up to 8 each month and a total of 19 take-aways. Stay tuned on our social media: Facebook, Instagram, LinkedIn, Youtube, Pinterest.
OVERVIEW 1. Combine event technology & digital tools to enhance human to human connections 2. Leverage both digital and in person tactics to expand your reach - yet implement as different platforms 3. Be consistent with your brand online as offline - "on-stage" as "off-stage" I. METHODS 'N' EDUCATION 4 Key Steps To Map Your Customer Journey Foundation 4. Find a tool (like Funnelytics) to map out your marketing funnels. 5. Consider "reverse engineering" mapping out how to get to your ultimate destination. II. MASTERMINDS 'N' EVENTS Leverage Live Events Through Human Connection with Alex Agresta 6. Combine the power of digital tools to strengthen the in person human to human connection at the event - carry that energy to continue the conversation afterwards 7. Research on platforms such as Speaker Hub and Eventbrite to outreach to event organizers and ask how you can contribute III. MINDSET 'N' ENTREPRENEURSHIP How I Set Up My Daily, Weekly & Monthly Tasks In Asana 8. Stick to priorities and be flexible throughout the day - Rather than a set routine set by the clock, I follow my priorities 9. Separate your "To-Do list" from your "Priority List". I treat my To-do list as a wish-list of endless tasks, and "priority list" is my actual "WANT TO and WILL DO" list. IV. METRICS 'N' EVENT TOOLS/APPS/CHECKLISTS 5 Ways Technology Will Make You Highly Productive 10. Use Audiobooks! Use ‘lost time’ to learn anything from listening to Audiobooks during your commute to work, cleaning the house, watering the garden, taking shower, going for a run, or even picking up groceries. 11. Protect your focus! Download website blockers. Listen to music. Give yourself a time limit to complete a task. Track your habits. Use noise-cancelling earbuds. 4 WEEKLY RESOURCES V. Hio wants to put networking events back on your remote-only calendars 12. Hio initially launched as an app that allows users to share their chosen social media handles with others - ideally at networking events. They’re the official networking app of the Event Planner Expo and event organizers nationwide are optimizing their attendees' experience and meaningful connections before, during, and after the events. 13. Hio launched a virtual lounge so now 1-1 video connection is added to their list of features - in addition to their follow up templates by email or text messages. VI. Infographic: What Events Need to Know About Instagram Stories 14. If Instagram is where your audience hangs out, us Instagram stories to test out content. Create polls, tease announcements, new releases, and inspire FOMO (Fear of Missing Out) 15. Optimize Instagram features to drive engagement. Tag attendees, partners, and event hashtags. Add links to your CTA. Include poll for a quick follower feedback. VII. How A Technical Producer Will Take Your Event To The Next Level 16. Add a technical producer to your event planning team. Consider someone on your team with the technical aspects of the event in mind and stay up to date with new capabilities. 17. Find a technical producer who can take on all areas within your tech needs . A team that understands how sound works, how lights work, how computers work, how apps work, necessary equipment etc... VIII. How to Leverage Technology in Your Event Marketing Plan 18. Create an event website and landing pages. Create speaker web page to showcase your lineup and attract attendees. Check out IDloom.com 19. Consider gamification such as leadership boards contest, scavenger hunts, tally points to encourage attendees to participate in events. Which one is your favorite? Let us know in the comment. Follow us on social media to keep up to date with MNE819. Here's a question that I usually get - “Can I have this event in (this) time frame?” The quick answer is: Absolutely! Just send the invites and pull out a couple of chairs (or log online and go on air) "Logistically", or should I say "technically" you have an event - if only it were actually that easy. Truth be told, that probably isn’t exactly what you had in mind and certainly not in a way that the results could be optimized.
Without breaking down what goes into each of the 6 foundations on this post I'll at least simplify for now! I follow this process before, during, and after each event campaign and how to implement:
✨ Strategy ✨ Logistics ✨ Outreach ✨ Nurture ✨ Sales ✨ Metrics What makes this neat is that even though the process is the same and can be duplicated, every event campaign is still unique based on the execution of each stage!
Want to know what I do INSTEAD of a "routine"?
4. Make My To-Do list THEN my Priority List
I separate these two lists, because in reality my "to-do" list is a wish-list of endless tasks, and my "priority list" is my actual "WANT TO and WILL DO" list. Everything on the "to-do" list is worth being on there, but before it goes on my priority list I ask - does this have to get done NOW, does it have to be completed by me, or can I delegate? When does it have to get done? Today, this week, next week, this month - or later? 5. Have my RocketBook Handy at All Times to Write Things Down ?http://bit.ly/RocketBookMnM I find my thoughts that come throughout the day need to be written down so they're off my mind and I can stay on track then revisit when I'm ready to "switch gears". RocketBook is a combination of writing on paper that can be reused like a whiteboard and filing electronically - to several different destinations such as email, google drive, dropbox, etc... 6. Celebrate Accomplishments - Delegate What I'm Not Getting Done ?http://bit.ly/MarketingApprenticeMNE This took me some time to determine what I keep on my plate vs. what I delegate out to optimize efficiency and effectiveness but also prevent burnout. I have a VA and I absolutely love the apprenticeship program with Acadium for my marketing tasks. Interview and bring on a virtual marketing apprentice every 90days for up to 10 hours a week- that's 40hours/month that is delegated out that no longer is on my task list To-Do just to approve... yes please! 7. Personal Development & Continue to Learn - but WAIT! Turn down the noise. Results come from converting information into transformation. That means taking the "what to and how to" into "want to and will do"... prioritize to optimize to do this. I limit who I decide to get my information from as we're in a world of "info-preneurs" and endless amount of information available. I decide to absorb my information from audibles I have pre-selected, vetted out coaches or mentors I've either met in person at events or personally networked with and witness them take action and provide results, and limit myself from "regurgitated" material. Secondly, when I do take the time to work on an area of focus I take all my notes (in my rocketbook), but prioritize only 1 or 2 tactical action steps I can implement right away. This is how I also work my own material outlined in my Trade Show ROI Accelerator Program. It's so much information, so I advise to not only learn the "what and the how", but then prioritize your "WANT TO and WILL DO". ?MasterClass 'n' Execution Community with Michelle Nicole McNabb In a podcast collaboration with Sarah Gretzinger of BMore, we deep dived into how you can maximize your events and productivity to optimize event results. So, we’ll go through the topics we discussed and then we’ll deep dive into each of them:
 Common Misconception about Events
When people hear the word events, usually, the first thing that comes to mind is birthdays or weddings. And usually, we think event planning is all about the logistics like who needs to be where and when and what needs to be where and how. This is what I call logistical event planning. Event success goes beyond the logistics - beyond the who, where, when, and how. There are also many other reasons to why use events as a platform and not just for birthday parties or weddings. A lot of companies use events as a marketing platform to physically connect with their target audience. In terms of event planning, the usual question that I get is, “Can I have this event in this time frame?” Absolutely! Just send the invites and pull out a couple of chairs. Logistically, you have an event BUT it isn’t going to optimize your event results. This is how my process is unique. Event Planning Goes Beyond Logistics Many companies use events and think that every event has the same planning execution requirements as other events and then end up wondering why they’re not getting their desired results or even say events don’t work. What many people fail to realize is that every event is different and therefore has a different execution process. For instance, if you are doing a networking event, you may have a different marketing, outreach, and nurturing processes than when your launching a product or sponsoring an exhibit booth. My core is really helping people set the key foundations of events so they could optimize events results and convert marketing cost to Return on Investment (ROI). With key foundations, I mean Strategy, Logistics, Outreach, Nurturing, Sales, and Metrics. To use events as a platform and to optimize event results, it has to go through these six foundations. The event planning process can be the same as what others are using BUT the execution process is what makes the difference. For instance, conferences go through the same event planning process but there’s a reason why your conference is going to be different and it’s because of how the planning process is executed and how the six foundations are being answered. So, what makes my execution process unique? First and foremost, I always have an assessment to know where you are, where you want to go, and what you need to do to get there. And then we also need to re-assess in the middle to see what we might have missed. I have a free assessment that helped me and a lot of organizers to get a clear picture of where they are struggling in the event process. AND THEN you can start defining your intentions to why your doing the event in the first place. You can now dive into defining your objectives, ranking these objectives, and the goals you have for this event. When you understand your intentions then you can start mapping out the customer journey. I have a workbook on Creating an Event Marketing Strategy Blueprint that covers all these steps and I give it away for FREE. If you want to have a copy, feel free to leave comments or join my facebook group, Masterminds ‘n’ Events. That’s where you can get all the resources that will give you deep dive information about my planning execution process. 4 Mistakes People Do When Using Events as a Marketing Platform
Asana Can Increase Your Productivity Asana is a project management tool that allows team members and clients to collaborate together. check out the video I made of the 5 Ways to Use Project Management System for Efficiency. You can organize different projects in different views depending on what works for or sort it out by projects, by status, and by clients. What also makes Asana a great platform to use for project management is that it allows you to put everything into one platform. You can keep track your team progress as it shows what and when things need to get done and who is responsible for it, and you can add attachment files to so everything is there. Why is my outreach process not getting me anywhere? My clients have asked me this, wondering how to get their awesome content in front of the right people. Maybe you’re stuck on how to find an audience. Maybe you already have a following but you don’t know how to stir up engagement. Maybe your following is nothing at all your target audience and you have no idea how to tweak your strategy. Whatever the issue, check out these 7 tips to improve your outreach efforts and secure dedicated followers.
Let's Elaborate:
Connect with me on social media for more event marketing and entrepreneur resources: Michelle 'n' Exposed Viewing is a live segment of nothing exciting other than how I get through my day of an entrepreneur... well, more like through any given hour of the day. I haven't officially been diagnosed, but pretty sure I have what's call Delayed Phase Sleep Syndrome - google it, because the description in YouTube doesn't have enough space... but just know I'm super productive in the middle of the night! I know i'm not the only one... There won't be a set "aired" time, but "I'M ON AIR NOW!" will be next to my Home Tab on my website anytime I'm live - check in and if you're working too join me in the comments to say hello! www.marketingNevents.com I work from home 85% of the time with the exception when I travel and get the opportunity to work in person with my clients at their Trade Shows and exhibit style events! My "VP of Operations" is our doberman Ares and he sometimes makes a guest appearance, but no two-legged children yet. Point being - as an extrovert, I don't necessarily have a work environment that fulfills my "extrovert-ness" on a day to day basis... so why not create one?
Through my years, I've connected with other business owners world-wide (during their regular work day), or other night-owl entrepreneurs. So here I am, whether people join me or not. I have NO IDEA what inspired (or should I say possessed me) to stream my late night work, sometimes getting "shiny syndrome" - (also, probably un-diagnosed ADD), singing to my "get-pumped up station" at 3:02AM. The MORNING PEOPLE mistake me for one of "them" when 5:30AM comes around and my husband kisses me good-bye for work... in reality i'm just So0o0o dedicated as a Night Owl that I commit the whole night sometimes.... Now that I'm typing this out I realized, I leave for LA tomorrow for a client, and did a total touristy thing to do! I signed up for tickets to movie premieres, The Kelly Clarkson Show, and Jimmy Fallon BUT it crossed my mind that wait a minute... there isn't a late night entrepreneur show. Not that this by any means is an official show--- that's what the Marketing 'n' Events Show is for... Anyway, business owners of course put their high-light reel and "guru" videos out there for all to see but I've always loved sharing more about my entrepreneur JOURNEY! This segment isn't for my clients, my potential leads or to generate followers or aligned strategy partners - so what's the point?? Fulfillment! Because I want to do it. But really, going back to my Wedding Planning days... I absolutely loved being a guest at a wedding and be able to ENJOY the day - without being the one to have a purpose to coordinate. The same reason I have use Instagram Stories to vlog and TikTok is to have my creative outlet - a without a need for every single platform to serve any sort of ROI or brilliant strategic plan behind it. So this probably won't have any distinct format and doesn't event necessarily have any other purpose... but so what!... Join me in the comments, come say hi. Tell me what you're up to, what projects you're working on... sing with me (yes sometimes on repeat), and come and go as you please. Masterminds 'n' Events Segment where we have a conversation with Alex Agresta
3 First Tactical Steps from Alex Where to Begin if You Are New to Live Events
How to Find Alex:
I normally post event marketing tactics or strategies and educational related BLAH BLAH BLAH - and let me guess... before you even care to finish that sentence you're thinking "cool, you've been in events and marketing for 10 years and know a thing or two... Whipty do!"
Have you already seen different posts related to "2020 Marketing Trends" or "Focus on your 2020 Vision with These Tactics That Work"? I'm not here to give a list of trends that could potential be used to craft your strategy, or discredit tactics other than events. In fact, a combination of tactics that is customized to your objectives that align with your brand effective strategy. The tricky part isn't knowing the trends and tactics. It's determining which of those tactics align with your objectives then crafting a plan how they can be delivered, executed and integrated together. I'm sharing this particular post and video to emphasize how events differ from other platforms because they go beyond typical strategies that work for: digital, print, PR, social media, advertising, webinars etc...
It's not a secret that people are more likely to move forward with a business transaction with those they know, like and trust.
Using events to leverage business involves more than marketing and textbooks tactics by adding the complexity of people interaction. Rather than relying on an automated campaign or advertising alone, event marketing can be extremely effective and efficient when integrated with these traditional and digital strategies. The human connection and multi-layered campaigns are what drives my passion to help companies optimize their event campaigns beyond the logistics and whatever "2020 marketing trends" come next. Not sure what events to consider? Don't know if you really need a customized strategy or know if it's worth adding events to your 2020 plan?
Tell me more about your 2020 objectives to see if event marketing align with your goals:
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Why network marketing & direct sales aren't so bad --- Not to be confused with... poor unauthentic intentions of outreach and nurturing.
Talking Points: 1. Using network marketing as a marketing tactic VS. Business Model (This ISN'T what makes it messy) 2. High-level difference of marketing vs. sales process. How they work together but how they ARE different 3. Where it DOES get messy - regardless of business model, industry, product/service (I've ran a marketing department of a multi-million dollar division to my own solo-preneur business to small business campaigns and mid-level agencies) --- These are fundamentals across all platforms Action Steps to Minimize the Messiness: 1. Know WHO You're Talking To - BEYOND their first name and who they are in relation to your business 2. Identify Ideal Connections & How They Identify Themselves: "All moms, or any woman who has skin, or business owners" IS a target, but the more you can segment your IDEAL connection the more clear your messaging can be and can see how your products/services ALIGN with theirs. PS: NOT all connections are prospective clients and treating them as such is not only missing out on revenue but opportunities to leverage new networks 3. BE AUTHENTIC WITH YOUR INTENTION Do I need to say it louder?! I'm not saying what everyone else is saying "Be You", show your authentic self - blah blah blah. I mean be true to the intention of your connection - regardless if it's a sales or marketing conversation or *gasp* a conversation just for the sake of connecting THIS is what people see right through! Human to human connection is important and that's a whole other post - however misusing a sales conversation or marketing conversation is not only confusing but where things get messy. There is a time and place for all these conversations but first identifying who it is you're talking to and with staying true to the intention of your conversation is what makes it genuine. Don't miss out on these Networking Webinars with Ashley O of Ashley Assists, LLC and Sara Rosenberg of The PowerMatch Online Mastermind Group in 2020 --- How to effectively leverage your network in your business: http://bit.ly/NetworkingWebinar2020  Multi-day conferences can be packed with value and networking, but adding an Expo Floor to the mix is an opportunity to really know who you're speaking to - beyond their first name. Are they a potential prospect? Could they be an ideal referral partner? Are they top talent in the industry looking for a change? Are they already a trusted vendor also exhibiting that you only get to see once a year in person? The expo floor is open for these sort of interactions with the intention to have the opportunity to continue the conversation. Here's a short list of some of my personal favorite tactics and considerations, but for more inspiration check out my resource library and the Trade Show Specific Board: https://www.pinterest.com/marketingNevents/trade-shows-vendor-shows/
• Coffee/Tea Station- The conference coffee stops after breakfast and lunch...
No Email Required We've talked before about our 7 C's to Event ROI... but what do we do with them?! Why are they important?!
Once you have a clear idea of what you want out of the event, you can better define your specific goals and steps you logistically need to take to achieve those goals. 1. Rank the 7 C’s to define event objectives 2. Use the 7 C’s to create specific goals around those objectives 3. Define clear ways how you’ll track your goals 4. Develop a marketing strategy using your objectives, goals and specific ways you'll track as your framework - List out what logistically needs to happen and who will execute to achieve those specific goals. ✨ Cash Flow ✨ Community Connection ✨ Campaigns & Create Buzz ✨ Customer Experience & Journey ✨ Contributors & Supporters ✨ Credibility - Build Reputation ✨ Conversion from outreach to sales HOST: Jackie Kossoff Click the Image to Listen  "My guest for this episode embodies the power of connecting with others and networking for success! Michelle Nicole is an Event Marketing Strategist with a gift for networking who has built her business through connecting with others and in turn helping them connect with their audiences.
Michelle shares her insights into the opportunities networking, partnerships, and collaborations bring to other entrepreneurs. We also talk about the evolution of the entrepreneur journey and geek out over events!" - Jackie Kossoff watch full training for each step
1. What are the 6 W's to Event Worthiness
2. What are the 7 C's and why to rank 3. Define you pre-during-post strategy customer journey 4. How to make goals and a marketing strategy around objectives 5. Run a successful kickoff and planning meetings 6. What logistically needs to be done/who is needed for a successful event? 7. How to execute the 6 foundations: Strategy, Logistics, Outreach, Nurturing, Sales, Metrics 8. Join the community: http://bit.ly/MNEMasterCommunity & Take the Pre-Event Assessment: http://bit.ly/BridgeTheGapOptIn
YouPaired provides an easy-to-follow, step-by-step guide that will be pivotal in winning dollar value sponsorship. Check the free event sponsorship handbook.
what are the 6 W's to event worthiness?Full Facebook Live Training
Purpose Pioneers LIVE ?
Episode 67. the Secret Sauce to Thriving Biz: Human Connection w/ Event Marketing Coach Michelle Nicole McNabb We host the Purpose Pioneers LIVE show so we can champion and celebrate coaches who are on the front lines of transformation, because YOU MATTER. Your story matters. Your purpose matters. And we need you to stay committed to your badass biz. Today we will be diving deep into the power of human connection in the digital world Welcome to the Purposphere ?? https://www.facebook.com/groups/thepurposphere/ Channeling My Nerves Into Positive Energy... To Avoid Anxiety: Mindset 'n' Entrepreneurship5/13/2019
In the world of events, everything can be perfect on paper during the planning process, but things will happen as they happen and it takes a different sort of skillset to handle on-site coordination. This has helped me even in my day to day life to practice channeling my nerves into positive energy to avoid excitement to progress into stress or anxiety. I'm not perfect, and we all overcome these feelings differently, so I can only speak to my experience and works for me. I'd love to hear what works for you!
President of 11outof11| Angela PointonWhen you’re blessed with the opportunity to speak in front of a room of prospective customers, it’s truly a gift. Unlike most other marketing activities, speaking is a wonderful way to gain exposure and almost ensure you’ll walk away from it with leads and opportunities for your business.
So when you do obtain your next speaking opportunity, how do you get the most out of it? Follow these tips. Study The Audience Before Arriving Most speakers have a “canned” presentation that can be used over and over again. Sure you might  Event Planning Takes Preparation, Strategy, And Most Importantly, Attention To Detail. Managing Every Aspect Of These Stages Requires A Great Leader! From Coordinating Agenda Meetings To Evaluating Goal Achievement And Event Success, A Leader Must Know How To Create A One-Of-A-Kind Event Catered To Their Ideal Audience. Learn How You Can Become A Better Event Leader By Checking Out The Resources Listed Below! . . . Featured Articles: - How To Construct A Killer Meeting Agenda That Is Simple And Effective | LifeHack.org - The Marketing Leader’s Roadmap To Live Events | Bizzabo.com - If Networking Isn’t Working For You, You’re Doing It Wrong | PowerMatchOnline.com - 4 Things Planners Fail To Do After An Event And How To Fix | Bizzabo.com - The CMOs Guide To Account Based Event Marketing | Bizzabo.com - How Modern Event Professionals Can Measure And Create Attendee Satisfaction | Bizzabo.com - Event Heroes: How To Curate A VIP Experience | Bizzabo.com - A FREE Guide To Event Management Terms | Bizzabo.com . . . Be sure to SUBSCRIBE to get EXCLUSIVE access to the LATEST Tips, HOTTEST Trends, & MORE in our Series “Masterminds ‘n’ Events Chronicles: Event Planning Beyond Logistics” Click that Link in the BIO to Learn More About How To Lead A Successful Event! . . . To Learn More, Be Sure to Catch us WEEKLY on FACEBOOK LIVE! Follow & Like Us on FACEBOOK! Emenee Marketing ‘n’ Events @marketingNevents #mastermindsNevents #BeAMastermind #marketingNevents  Warren Bennis says “Leadership is the capacity to translate vision into reality.” An effective Leader promotes a clear vision and delegation throughout the event planning process. Follow these simple Highlights directly from the “Masterminds ‘n’ Events Chronicles: Event Planning Beyond the Logistics” and become the best Leader, today!
. . . Overview ✧To be a Good Leader, You must first be a Great Follower! Embrace learning from other leaders who have paved the way. ✧Being a Good Leader is also knowing when to seek help. Delegate, Involve other perspectives, know the difference between a “Boss” and a Leader! ✧Effectively Communicate; this is a weakness, educate yourself on how to communicate better. Even the best of leaders should admit their faults. -Strategy ✧ Create an organized structure for EVERY type of Meeting. ✧ Be Proactive when designing a clear and focused agenda. -Logistics ✧ Take advantage of how beneficial Live Events are! ✧ Live Events aren’t only for Your Audience; Use them internally as well! -Networking & Outreach ✧Don’t network selfishly; Network with the intention to give back. ✧ Building relationships is the greatest investment Leaders can make! Psst… It’s also FREE! -Nurture & Cultivation ✧Extend the lifecycle of your event by repurposing and “post-promoting” Content ✧ Survey Your Audience After Your Event; Get Feedback! -Sales & ROI ✧ Account-Based Marketing encourages Leaders to be more Sales-oriented and Efficient! ✧ Merging ABM and Event Marketing will catapult Successful Results! -Metrics ✧ Invest in measureable tools. Don’t be afraid of NEW technology! ✧ Use mobile event apps to engage with event goers! -Tools & Resources ✧Using innovative technologies not only streamlines processes, but also creates a better experience for your attendees! ✧ Create an experience where they get more than they signed up for. -Event Participation ✧ Know your Event Planning Terminology! ✧Be Ahead of the curve; Get familiar with current Event Planning Concepts. . . . Be sure to SUBSCRIBE to get EXCLUSIVE access to the LATEST Tips, HOTTEST Trends, & MORE in our Series “Masterminds ‘n’ Events Chronicles: Event Planning Beyond Logistics” . . . To Learn More, Be Sure to Catch us on FACEBOOK LIVE! Follow & Like Us on FACEBOOK! Emenee Marketing ‘n’ Events @marketingNevents  I'm not a morning person, so my energy and motivation doesn't come immediately when I wake up. Being an entrepreneur, a constant reminder that it really is up to me to unleash my own potential is what drives me to stand out and be fabulous!
✨Be silly, be honest, be kind - Ralph Waldo Emerson ✨ Character is how you treat others who can do nothing for you...
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