In this month's topic for MNE819, we are featuring another eight resources on how to convert in-person events into effective virtual events. Every Friday, there will be two resources that we are going to share on all our social media pages. Each resource will include two takeaways adding up to 8 each month and a total of 19 take-aways. Thus, the term MNE819.
Here, take a look at the eight resources for this month and our takeaways.
1. Attendee engagement and satisfaction are one of the primary KPIs that is used to measure virtual event success. Community and Content rank extremely high when it comes to expectations of the ticket holders.
2. When converting In-person events into virtual events make sure that you communicate with your stakeholders what your next steps are and how this will affect them.
3. Focus on mapping out the different features of the event, budgets. goals, attendee experience, and how sponsors can be integrated.
I. METHODS 'N' EDUCATION
InEvent | Data privacy and security for virtual events [6 steps to adhere to GDPR and the CCPA]
4. Event organizers and professionals must be aware of privacy and security regulations when processing any operation that involves personal data of their event stakeholders.
5. Failure to adhere to GDPR and the CCPA will result to penalty charges. To avoid this, a consent must be provided in writing in a way that an average person can understand what exactly they are consenting to.
II. Weekly Featured Resource
2020 EVENT MARKETING STATISTICS, TRENDS, AND DATA | Bizzabo | May 27, 2020
6. 80% of event professionals reported that attendee engagement and satisfaction are KPIs that they are using to measure virtual event success. However, 54% of marketers have expressed difficulty in providing Event ROI.
7. "More than half (68%) of event professionals are looking for hybrid event technology that supports both in-person and virtual events." (Bizzabo, 2020)
III. MASTERMINDS 'N' EVENTS
Create a Successful Virtual Event with Mike Perlow & Jon Cooper | PERLOW Productions
8. When organizing virtual events make sure that everyone involve in this event such as your speakers are comfortable because this is critical to attendee engagement.
9. Many would still prefer in-person events but hybrid events will play a major role in the coming years. This is to give people option to attend the event virtually if they can't go to this event in person.
IV. Weekly Featured Resource
8 Ways to Transform Your Live, In-Person Event Into a Virtual Success Story |ClearVoice|Gregg Rosenzweig|April 15, 2020
10. Redefine what the term "engagement" means. Provide some sort of interactive activities such as online quizzes, virtual Q & A with gamifications that is aligned with your event intentions.
11. Make sure that there is always rooms for networking aka "virtual hangouts" and consider how people can exchange business cards virtually.
V. MINDSET 'N' ENTREPRENEURSHIP
Checklist: 9 Things to Keep in Mind When Choosing a Virtual Event Platform |BIZBASH|Isabel Lane|September 30, 2020
12. "Clients want to see clear options in a package—not add-ons to a base rate that adds up all-inclusive." Michelle Nicole McNabb
13. When choosing virtual events platform make sure that it's user-friendly because that is vital for attendee engagement.
VI. Weekly Featured Resource
How to Turn an In-Person Event Into a Compelling Virtual Experience | Salesforce
14. Have a list of event sessions proposal and then come up with a short list that would translate best to a virtual format.
15. Repurposed content of past events so you could minimize the time reinventing the wheel.
VII. METRICS 'N' EVENT TOOLS/APPS/CHECKLISTS
Digital Stages: What’s Working Right NOW in Hybrid & Virtual Events w/Michelle Nicole McNabb MicroFamous Podcast | Pursuing Results | Matt Johnson | September 3, 2020
16. Events when done correctly, cut through the noise, accelerate the customer journey, and bridge the gaps between organizer, sponsor, and attendee.
17. A strategic partnership pitch is more important than a sales pitch in today’s world of events
VIII. Weekly Featured Resource
Event Marketing During Coronavirus: How to Shift Your Strategy | Kuno Creative | Megan Combs | March 19, 2020
18. Take advantage of social media lives by allowing your presenters to do a live video as an opportunity to tease your event sessions.
19. Create smaller, intimate event sessions where people can have the chance to network with other attendees. You can segment your email list by locations and invite them to participate in this sessions.
Do you know any resources that we can feature on MNE819? Let us know in the comment!
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