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I'm ON AIR NOW! - Join Me on YouTube Live

2/19/2020

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​Michelle 'n' Exposed Viewing is a live segment of nothing exciting other than how I get through my day of an entrepreneur... well, more like through any given hour of the day. I haven't officially been diagnosed, but pretty sure I have what's call Delayed Phase Sleep Syndrome - google it, because the description in YouTube doesn't have enough  space... but just know  I'm super productive in the middle of the night!  I know i'm not the only one...

There won't be a set "aired" time, but "I'M ON AIR NOW!" will be next to my Home Tab on my website anytime I'm live - check in and if you're working too join me in the comments to say hello! www.marketingNevents.com
Join me live when the "I'M ON AIR" IS ON
I work from home 85% of the time with the exception when I travel and get the opportunity to work in person with my clients at their Trade Shows and exhibit style events! My "VP of Operations" is our doberman Ares and he sometimes makes a guest appearance, but no two-legged children yet. Point being - as an extrovert, I don't necessarily have a work environment that fulfills my "extrovert-ness" on a day to day basis... so why not create one? 

Through my years, I've connected with other business owners world-wide (during their regular work day), or other night-owl entrepreneurs. So here I am, whether people join me or not. 

I have NO IDEA what inspired (or should I say possessed me) to stream my late night work, sometimes getting "shiny syndrome" - (also, probably un-diagnosed ADD), singing to my "get-pumped up station" at 3:02AM. The MORNING PEOPLE mistake me for one of "them" when 5:30AM comes around and my husband kisses me good-bye for work... in reality i'm just So0o0o dedicated as a Night Owl that I commit the whole night sometimes....

Now that I'm typing this out I realized, I leave for LA tomorrow for a client, and did a total touristy thing to do! I signed up for tickets to movie premieres, The Kelly Clarkson Show, and Jimmy Fallon BUT it crossed my mind that wait a minute... there isn't a late night entrepreneur show. Not that this by any means is an official show--- that's what the Marketing 'n' Events Show is for... 

Anyway, business owners of course put their high-light reel and "guru" videos out there for all to see but I've always loved sharing more about my entrepreneur JOURNEY! This segment isn't for my clients, my potential leads or to generate followers or aligned strategy partners - so what's the point?? 

Fulfillment! Because I want to do it. But really, going back to my Wedding Planning days... I absolutely loved being a guest at a wedding and be able to ENJOY the day - without being the one to have a purpose to coordinate.  The same reason I have use Instagram Stories to vlog and TikTok is to have my creative outlet - a without a need for every single platform to serve any sort of ROI or brilliant strategic plan behind it. 

So this probably won't have any distinct format and doesn't event necessarily have any other purpose... but so what!...  Join me in the comments, come say hi. Tell me what you're up to, what projects you're working on... sing with me (yes sometimes on repeat), and come and go as you please. 
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Masterminds 'n' Events Segment with Alex Agresta

2/11/2020

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Masterminds 'n' Events Segment where we have a conversation with Alex Agresta
  • Events have been around since the beginning of human nature to deliver a message to the masses
  • It's in our nature to crave the human to human connection
  • Events drive people to impact into action - In a world of over automation... you cannot replace human connection - Kelly Roach
  • Leveraging both digital and in person tactics to expand reach
  • Spark - Scalability - Sustainability | Purpose - People - Profit
  • There's a lot more to offer in the back end gain than only focusing on "the stage" and front end gain
  • Identify what part of the customer journey is "The Event" - is it the end game or a touch point to continue the conversation
  • Turning inspiration inside the room into transformation outside of the room
  • Are you getting paid TO speak, or paid BECAUSE you speak
  • You only speak for free when there's no plan to convert into value
  • Using events as a marketing campaign and sales platform can expedite the customer journey when done effectively
  • Event fulfillment goes beyond the wallet and cash flow - 7 C's of Event ROI: http://bit.ly/34xoPZw

3 First Tactical Steps from Alex Where to Begin if You Are New to Live Events
  1. Upload your cover and profile image that is a true representation of YOU
  2. Update your bio to let people know you use speaking or events to
  3. Research for 1 hour a day on platforms such as Speaker Hub and Eventbrite to outreach to event organizers and ask how you can contribute


How to Find Alex:
  • https://www.facebook.com/groups/themainstageforspeakers/
  • https://www.alexandriaagresta.com/
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