6 Organic Outreach Tactical tips

Why is my outreach process not getting me anywhere?

My clients have asked me this, wondering how to get their awesome content in front of the right people. Maybe you’re stuck on how to find an audience. Maybe you already have a following but you don’t know how to stir up engagement. Maybe your following is nothing at all your target audience and you have no idea how to tweak your strategy. Whatever the issue, check out these 7 tips to improve your outreach efforts and secure dedicated followers.

1. ​Ask Open-Ended Questions
2. Engage and Be a Resource to Your Audience
3. Learn and Discover More Info
4. Be Authentic In Your Intentions
5. Make Your Call-to-Action (CTA) reasonable
6. Balance Content Creation vs Engaging Real Conversation​

Let's Elaborate:

1. Ask Open-Ended Questions: on social media. Relevant Facebook groups are great because there’s already a built-in audience!  
2. Engage and be a Resource to Your Audience. This is why it’s call social media. Once you find people who are interested in what you’re talking about, visit their page. Like and comment on their posts, give them a follow. Keep the discussion going and engage with their future posts - build genuine relationships and they’ll want do the same for your content and introduce their audience to you.
3. Learn and Discover More Info about your target audience. Where are they based? In an example post I asked users to drop their cities in the comments. This 1) boosted organic social media engagement, and 2) gave me a way to see if I’m in the right community. If you aren’t in front of your target audience, figure out who you need to reach out to to get you in front of them. 
4. Be Authentic In You Intention. Pride yourself as a resource. If you indicate you're interested in connecting to network - then set up a call to understand how you can collaborate and be introduced to ideal connection. Networking in not a sales activity, so if your intention is actually to prospect and qualify a new connection as a potential lead, then your messaging should reflect so and not catch someone off guard thinking your intention is to network when it's actually to "pitch" them - not cool.
5. Make Your Call-to-Action (CTA) Reasonable, because nobody likes a pushy salesperson or irrelevant information they didn't ask for. Asking too much (or irrelevant) from new followers too quickly will likely increase disengagement, not conversion. A client of mine asked a cold audience to go to his high-ticket offer event without any prior info about what his company’s all about or the impact they would have…and as you might have guessed, nobody took the bait. Gauge individual interest and qualification in your brand and offer before trying selling anything to them. 
6. Balance Content Creation vs Engaging Real Conversation. Make time for both in your outreach process so you can build personal relationships with your audience and maybe even convert some people into clients. After all, if you don’t have an audience, nobody knows your content exists. Engage with people and THEN drive them to your stuff.

Connect with me on social media for more event marketing and entrepreneur resources: