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Want to know what I do INSTEAD of a "routine"?
4. Make My To-Do list THEN my Priority List
I separate these two lists, because in reality my "to-do" list is a wish-list of endless tasks, and my "priority list" is my actual "WANT TO and WILL DO" list. Everything on the "to-do" list is worth being on there, but before it goes on my priority list I ask - does this have to get done NOW, does it have to be completed by me, or can I delegate? When does it have to get done? Today, this week, next week, this month - or later? 5. Have my RocketBook Handy at All Times to Write Things Down ?http://bit.ly/RocketBookMnM I find my thoughts that come throughout the day need to be written down so they're off my mind and I can stay on track then revisit when I'm ready to "switch gears". RocketBook is a combination of writing on paper that can be reused like a whiteboard and filing electronically - to several different destinations such as email, google drive, dropbox, etc... 6. Celebrate Accomplishments - Delegate What I'm Not Getting Done ?http://bit.ly/MarketingApprenticeMNE This took me some time to determine what I keep on my plate vs. what I delegate out to optimize efficiency and effectiveness but also prevent burnout. I have a VA and I absolutely love the apprenticeship program with Acadium for my marketing tasks. Interview and bring on a virtual marketing apprentice every 90days for up to 10 hours a week- that's 40hours/month that is delegated out that no longer is on my task list To-Do just to approve... yes please! 7. Personal Development & Continue to Learn - but WAIT! Turn down the noise. Results come from converting information into transformation. That means taking the "what to and how to" into "want to and will do"... prioritize to optimize to do this. I limit who I decide to get my information from as we're in a world of "info-preneurs" and endless amount of information available. I decide to absorb my information from audibles I have pre-selected, vetted out coaches or mentors I've either met in person at events or personally networked with and witness them take action and provide results, and limit myself from "regurgitated" material. Secondly, when I do take the time to work on an area of focus I take all my notes (in my rocketbook), but prioritize only 1 or 2 tactical action steps I can implement right away. This is how I also work my own material outlined in my Trade Show ROI Accelerator Program. It's so much information, so I advise to not only learn the "what and the how", but then prioritize your "WANT TO and WILL DO". ?MasterClass 'n' Execution Community with Michelle Nicole McNabb
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In a podcast collaboration with Sarah Gretzinger of BMore, we deep dived into how you can maximize your events and productivity to optimize event results. So, we’ll go through the topics we discussed and then we’ll deep dive into each of them:
 Common Misconception about Events
When people hear the word events, usually, the first thing that comes to mind is birthdays or weddings. And usually, we think event planning is all about the logistics like who needs to be where and when and what needs to be where and how. This is what I call logistical event planning. Event success goes beyond the logistics - beyond the who, where, when, and how. There are also many other reasons to why use events as a platform and not just for birthday parties or weddings. A lot of companies use events as a marketing platform to physically connect with their target audience. In terms of event planning, the usual question that I get is, “Can I have this event in this time frame?” Absolutely! Just send the invites and pull out a couple of chairs. Logistically, you have an event BUT it isn’t going to optimize your event results. This is how my process is unique. Event Planning Goes Beyond Logistics Many companies use events and think that every event has the same planning execution requirements as other events and then end up wondering why they’re not getting their desired results or even say events don’t work. What many people fail to realize is that every event is different and therefore has a different execution process. For instance, if you are doing a networking event, you may have a different marketing, outreach, and nurturing processes than when your launching a product or sponsoring an exhibit booth. My core is really helping people set the key foundations of events so they could optimize events results and convert marketing cost to Return on Investment (ROI). With key foundations, I mean Strategy, Logistics, Outreach, Nurturing, Sales, and Metrics. To use events as a platform and to optimize event results, it has to go through these six foundations. The event planning process can be the same as what others are using BUT the execution process is what makes the difference. For instance, conferences go through the same event planning process but there’s a reason why your conference is going to be different and it’s because of how the planning process is executed and how the six foundations are being answered. So, what makes my execution process unique? First and foremost, I always have an assessment to know where you are, where you want to go, and what you need to do to get there. And then we also need to re-assess in the middle to see what we might have missed. I have a free assessment that helped me and a lot of organizers to get a clear picture of where they are struggling in the event process. AND THEN you can start defining your intentions to why your doing the event in the first place. You can now dive into defining your objectives, ranking these objectives, and the goals you have for this event. When you understand your intentions then you can start mapping out the customer journey. I have a workbook on Creating an Event Marketing Strategy Blueprint that covers all these steps and I give it away for FREE. If you want to have a copy, feel free to leave comments or join my facebook group, Masterminds ‘n’ Events. That’s where you can get all the resources that will give you deep dive information about my planning execution process. 4 Mistakes People Do When Using Events as a Marketing Platform
Asana Can Increase Your Productivity Asana is a project management tool that allows team members and clients to collaborate together. check out the video I made of the 5 Ways to Use Project Management System for Efficiency. You can organize different projects in different views depending on what works for or sort it out by projects, by status, and by clients. What also makes Asana a great platform to use for project management is that it allows you to put everything into one platform. You can keep track your team progress as it shows what and when things need to get done and who is responsible for it, and you can add attachment files to so everything is there. Why is my outreach process not getting me anywhere? My clients have asked me this, wondering how to get their awesome content in front of the right people. Maybe you’re stuck on how to find an audience. Maybe you already have a following but you don’t know how to stir up engagement. Maybe your following is nothing at all your target audience and you have no idea how to tweak your strategy. Whatever the issue, check out these 7 tips to improve your outreach efforts and secure dedicated followers.
Let's Elaborate:
Connect with me on social media for more event marketing and entrepreneur resources: Michelle 'n' Exposed Viewing is a live segment of nothing exciting other than how I get through my day of an entrepreneur... well, more like through any given hour of the day. I haven't officially been diagnosed, but pretty sure I have what's call Delayed Phase Sleep Syndrome - google it, because the description in YouTube doesn't have enough space... but just know I'm super productive in the middle of the night! I know i'm not the only one... There won't be a set "aired" time, but "I'M ON AIR NOW!" will be next to my Home Tab on my website anytime I'm live - check in and if you're working too join me in the comments to say hello! www.marketingNevents.com I work from home 85% of the time with the exception when I travel and get the opportunity to work in person with my clients at their Trade Shows and exhibit style events! My "VP of Operations" is our doberman Ares and he sometimes makes a guest appearance, but no two-legged children yet. Point being - as an extrovert, I don't necessarily have a work environment that fulfills my "extrovert-ness" on a day to day basis... so why not create one?
Through my years, I've connected with other business owners world-wide (during their regular work day), or other night-owl entrepreneurs. So here I am, whether people join me or not. I have NO IDEA what inspired (or should I say possessed me) to stream my late night work, sometimes getting "shiny syndrome" - (also, probably un-diagnosed ADD), singing to my "get-pumped up station" at 3:02AM. The MORNING PEOPLE mistake me for one of "them" when 5:30AM comes around and my husband kisses me good-bye for work... in reality i'm just So0o0o dedicated as a Night Owl that I commit the whole night sometimes.... Now that I'm typing this out I realized, I leave for LA tomorrow for a client, and did a total touristy thing to do! I signed up for tickets to movie premieres, The Kelly Clarkson Show, and Jimmy Fallon BUT it crossed my mind that wait a minute... there isn't a late night entrepreneur show. Not that this by any means is an official show--- that's what the Marketing 'n' Events Show is for... Anyway, business owners of course put their high-light reel and "guru" videos out there for all to see but I've always loved sharing more about my entrepreneur JOURNEY! This segment isn't for my clients, my potential leads or to generate followers or aligned strategy partners - so what's the point?? Fulfillment! Because I want to do it. But really, going back to my Wedding Planning days... I absolutely loved being a guest at a wedding and be able to ENJOY the day - without being the one to have a purpose to coordinate. The same reason I have use Instagram Stories to vlog and TikTok is to have my creative outlet - a without a need for every single platform to serve any sort of ROI or brilliant strategic plan behind it. So this probably won't have any distinct format and doesn't event necessarily have any other purpose... but so what!... Join me in the comments, come say hi. Tell me what you're up to, what projects you're working on... sing with me (yes sometimes on repeat), and come and go as you please. Masterminds 'n' Events Segment where we have a conversation with Alex Agresta
3 First Tactical Steps from Alex Where to Begin if You Are New to Live Events
How to Find Alex:
I normally post event marketing tactics or strategies and educational related BLAH BLAH BLAH - and let me guess... before you even care to finish that sentence you're thinking "cool, you've been in events and marketing for 10 years and know a thing or two... Whipty do!"
Have you already seen different posts related to "2020 Marketing Trends" or "Focus on your 2020 Vision with These Tactics That Work"? I'm not here to give a list of trends that could potential be used to craft your strategy, or discredit tactics other than events. In fact, a combination of tactics that is customized to your objectives that align with your brand effective strategy. The tricky part isn't knowing the trends and tactics. It's determining which of those tactics align with your objectives then crafting a plan how they can be delivered, executed and integrated together. I'm sharing this particular post and video to emphasize how events differ from other platforms because they go beyond typical strategies that work for: digital, print, PR, social media, advertising, webinars etc...
It's not a secret that people are more likely to move forward with a business transaction with those they know, like and trust.
Using events to leverage business involves more than marketing and textbooks tactics by adding the complexity of people interaction. Rather than relying on an automated campaign or advertising alone, event marketing can be extremely effective and efficient when integrated with these traditional and digital strategies. The human connection and multi-layered campaigns are what drives my passion to help companies optimize their event campaigns beyond the logistics and whatever "2020 marketing trends" come next. Not sure what events to consider? Don't know if you really need a customized strategy or know if it's worth adding events to your 2020 plan?
Tell me more about your 2020 objectives to see if event marketing align with your goals:
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Why network marketing & direct sales aren't so bad --- Not to be confused with... poor unauthentic intentions of outreach and nurturing.
Talking Points: 1. Using network marketing as a marketing tactic VS. Business Model (This ISN'T what makes it messy) 2. High-level difference of marketing vs. sales process. How they work together but how they ARE different 3. Where it DOES get messy - regardless of business model, industry, product/service (I've ran a marketing department of a multi-million dollar division to my own solo-preneur business to small business campaigns and mid-level agencies) --- These are fundamentals across all platforms Action Steps to Minimize the Messiness: 1. Know WHO You're Talking To - BEYOND their first name and who they are in relation to your business 2. Identify Ideal Connections & How They Identify Themselves: "All moms, or any woman who has skin, or business owners" IS a target, but the more you can segment your IDEAL connection the more clear your messaging can be and can see how your products/services ALIGN with theirs. PS: NOT all connections are prospective clients and treating them as such is not only missing out on revenue but opportunities to leverage new networks 3. BE AUTHENTIC WITH YOUR INTENTION Do I need to say it louder?! I'm not saying what everyone else is saying "Be You", show your authentic self - blah blah blah. I mean be true to the intention of your connection - regardless if it's a sales or marketing conversation or *gasp* a conversation just for the sake of connecting THIS is what people see right through! Human to human connection is important and that's a whole other post - however misusing a sales conversation or marketing conversation is not only confusing but where things get messy. There is a time and place for all these conversations but first identifying who it is you're talking to and with staying true to the intention of your conversation is what makes it genuine. Don't miss out on these Networking Webinars with Ashley O of Ashley Assists, LLC and Sara Rosenberg of The PowerMatch Online Mastermind Group in 2020 --- How to effectively leverage your network in your business: http://bit.ly/NetworkingWebinar2020  Multi-day conferences can be packed with value and networking, but adding an Expo Floor to the mix is an opportunity to really know who you're speaking to - beyond their first name. Are they a potential prospect? Could they be an ideal referral partner? Are they top talent in the industry looking for a change? Are they already a trusted vendor also exhibiting that you only get to see once a year in person? The expo floor is open for these sort of interactions with the intention to have the opportunity to continue the conversation. Here's a short list of some of my personal favorite tactics and considerations, but for more inspiration check out my resource library and the Trade Show Specific Board: https://www.pinterest.com/marketingNevents/trade-shows-vendor-shows/
• Coffee/Tea Station- The conference coffee stops after breakfast and lunch...
No Email Required We've talked before about our 7 C's to Event ROI... but what do we do with them?! Why are they important?!
Once you have a clear idea of what you want out of the event, you can better define your specific goals and steps you logistically need to take to achieve those goals. 1. Rank the 7 C’s to define event objectives 2. Use the 7 C’s to create specific goals around those objectives 3. Define clear ways how you’ll track your goals 4. Develop a marketing strategy using your objectives, goals and specific ways you'll track as your framework - List out what logistically needs to happen and who will execute to achieve those specific goals. ✨ Cash Flow ✨ Community Connection ✨ Campaigns & Create Buzz ✨ Customer Experience & Journey ✨ Contributors & Supporters ✨ Credibility - Build Reputation ✨ Conversion from outreach to sales HOST: Jackie Kossoff Click the Image to Listen  "My guest for this episode embodies the power of connecting with others and networking for success! Michelle Nicole is an Event Marketing Strategist with a gift for networking who has built her business through connecting with others and in turn helping them connect with their audiences.
Michelle shares her insights into the opportunities networking, partnerships, and collaborations bring to other entrepreneurs. We also talk about the evolution of the entrepreneur journey and geek out over events!" - Jackie Kossoff watch full training for each step
1. What are the 6 W's to Event Worthiness
2. What are the 7 C's and why to rank 3. Define you pre-during-post strategy customer journey 4. How to make goals and a marketing strategy around objectives 5. Run a successful kickoff and planning meetings 6. What logistically needs to be done/who is needed for a successful event? 7. How to execute the 6 foundations: Strategy, Logistics, Outreach, Nurturing, Sales, Metrics 8. Join the community: http://bit.ly/MNEMasterCommunity & Take the Pre-Event Assessment: http://bit.ly/BridgeTheGapOptIn
YouPaired provides an easy-to-follow, step-by-step guide that will be pivotal in winning dollar value sponsorship. Check the free event sponsorship handbook.
what are the 6 W's to event worthiness?Full Facebook Live Training
Purpose Pioneers LIVE ?
Episode 67. the Secret Sauce to Thriving Biz: Human Connection w/ Event Marketing Coach Michelle Nicole McNabb We host the Purpose Pioneers LIVE show so we can champion and celebrate coaches who are on the front lines of transformation, because YOU MATTER. Your story matters. Your purpose matters. And we need you to stay committed to your badass biz. Today we will be diving deep into the power of human connection in the digital world Welcome to the Purposphere ?? https://www.facebook.com/groups/thepurposphere/ Channeling My Nerves Into Positive Energy... To Avoid Anxiety: Mindset 'n' Entrepreneurship5/13/2019
In the world of events, everything can be perfect on paper during the planning process, but things will happen as they happen and it takes a different sort of skillset to handle on-site coordination. This has helped me even in my day to day life to practice channeling my nerves into positive energy to avoid excitement to progress into stress or anxiety. I'm not perfect, and we all overcome these feelings differently, so I can only speak to my experience and works for me. I'd love to hear what works for you!
President of 11outof11| Angela PointonWhen you’re blessed with the opportunity to speak in front of a room of prospective customers, it’s truly a gift. Unlike most other marketing activities, speaking is a wonderful way to gain exposure and almost ensure you’ll walk away from it with leads and opportunities for your business.
So when you do obtain your next speaking opportunity, how do you get the most out of it? Follow these tips. Study The Audience Before Arriving Most speakers have a “canned” presentation that can be used over and over again. Sure you might  Event Planning Takes Preparation, Strategy, And Most Importantly, Attention To Detail. Managing Every Aspect Of These Stages Requires A Great Leader! From Coordinating Agenda Meetings To Evaluating Goal Achievement And Event Success, A Leader Must Know How To Create A One-Of-A-Kind Event Catered To Their Ideal Audience. Learn How You Can Become A Better Event Leader By Checking Out The Resources Listed Below! . . . Featured Articles: - How To Construct A Killer Meeting Agenda That Is Simple And Effective | LifeHack.org - The Marketing Leader’s Roadmap To Live Events | Bizzabo.com - If Networking Isn’t Working For You, You’re Doing It Wrong | PowerMatchOnline.com - 4 Things Planners Fail To Do After An Event And How To Fix | Bizzabo.com - The CMOs Guide To Account Based Event Marketing | Bizzabo.com - How Modern Event Professionals Can Measure And Create Attendee Satisfaction | Bizzabo.com - Event Heroes: How To Curate A VIP Experience | Bizzabo.com - A FREE Guide To Event Management Terms | Bizzabo.com . . . Be sure to SUBSCRIBE to get EXCLUSIVE access to the LATEST Tips, HOTTEST Trends, & MORE in our Series “Masterminds ‘n’ Events Chronicles: Event Planning Beyond Logistics” Click that Link in the BIO to Learn More About How To Lead A Successful Event! . . . To Learn More, Be Sure to Catch us WEEKLY on FACEBOOK LIVE! Follow & Like Us on FACEBOOK! Emenee Marketing ‘n’ Events @marketingNevents #mastermindsNevents #BeAMastermind #marketingNevents  Warren Bennis says “Leadership is the capacity to translate vision into reality.” An effective Leader promotes a clear vision and delegation throughout the event planning process. Follow these simple Highlights directly from the “Masterminds ‘n’ Events Chronicles: Event Planning Beyond the Logistics” and become the best Leader, today!
. . . Overview ✧To be a Good Leader, You must first be a Great Follower! Embrace learning from other leaders who have paved the way. ✧Being a Good Leader is also knowing when to seek help. Delegate, Involve other perspectives, know the difference between a “Boss” and a Leader! ✧Effectively Communicate; this is a weakness, educate yourself on how to communicate better. Even the best of leaders should admit their faults. -Strategy ✧ Create an organized structure for EVERY type of Meeting. ✧ Be Proactive when designing a clear and focused agenda. -Logistics ✧ Take advantage of how beneficial Live Events are! ✧ Live Events aren’t only for Your Audience; Use them internally as well! -Networking & Outreach ✧Don’t network selfishly; Network with the intention to give back. ✧ Building relationships is the greatest investment Leaders can make! Psst… It’s also FREE! -Nurture & Cultivation ✧Extend the lifecycle of your event by repurposing and “post-promoting” Content ✧ Survey Your Audience After Your Event; Get Feedback! -Sales & ROI ✧ Account-Based Marketing encourages Leaders to be more Sales-oriented and Efficient! ✧ Merging ABM and Event Marketing will catapult Successful Results! -Metrics ✧ Invest in measureable tools. Don’t be afraid of NEW technology! ✧ Use mobile event apps to engage with event goers! -Tools & Resources ✧Using innovative technologies not only streamlines processes, but also creates a better experience for your attendees! ✧ Create an experience where they get more than they signed up for. -Event Participation ✧ Know your Event Planning Terminology! ✧Be Ahead of the curve; Get familiar with current Event Planning Concepts. . . . Be sure to SUBSCRIBE to get EXCLUSIVE access to the LATEST Tips, HOTTEST Trends, & MORE in our Series “Masterminds ‘n’ Events Chronicles: Event Planning Beyond Logistics” . . . To Learn More, Be Sure to Catch us on FACEBOOK LIVE! Follow & Like Us on FACEBOOK! Emenee Marketing ‘n’ Events @marketingNevents  I'm not a morning person, so my energy and motivation doesn't come immediately when I wake up. Being an entrepreneur, a constant reminder that it really is up to me to unleash my own potential is what drives me to stand out and be fabulous!
✨Be silly, be honest, be kind - Ralph Waldo Emerson ✨ Character is how you treat others who can do nothing for you...
Event Outreach & Networking |
| EVENT PLANNERS! Ever go to an event and overheard an obscure term and later learn that it was related to Event Management?! A FREE Guide to Event Management Terms: A White Paper for Beginner and Experienced Event Organizers will be your best friend. With this eBook, you’ll never have to face the awkward Smile-n-Nod and act like you know what others are talking about! Download it now!! Link in Bio. . . . Check out More at Bizzabo.com! Masterminds ‘n’ Events Chronicles For Event Planners By Event Planners! . . . Looking for insight and tips on Marketing and Event Planning?? Subscribe NOW! You’ll get EXCLUSIVE access to hottest Trends, Tips, Trades & More in our 4 Week Series “Event Planning: Beyond Logistics” Click the Link in Bio to Learn More! #mastermindsNevents#Management #Terminology |  |
 | Are you using the right tools to achieve event success?? Brandon Rafalson interviews Event Hero, David Campbell in his one-on-one feature, “Event Heroes: How to Curate a VIP Event Experience.” To learn how YOU can create a VIP Experience for your next event, be sure to check out David Campbell in his interview! . . . Masterminds ‘n’ Events Chronicles For Event Planners By Event Planners! . . . Looking for insight and tips on Marketing and Event Planning?? Subscribe NOW! You’ll get EXCLUSIVE access to hottest Trends, Tips, Trades & More in our 4 Week Series “Event Planning: Beyond Logistics” Click the Link in Bio to Learn More! #mastermindsNevents #VIP #leadership |
| Ever wonder how you can create AMAZING Attendee Gratification and be able to measure the value of an Event?! Sarah Hill proves value CAN be measured in her article, “How Modern Event Professionals Can Measure and Create Attendee Satisfaction.” Check it out, Now! . . . Masterminds ‘n’ Events Chronicles For Event Planners By Event Planners! . . . Looking for insight and tips on Marketing and Event Planning?? Subscribe NOW! You’ll get EXCLUSIVE access to hottest Trends, Tips, Trades & More in our 4 Week Series “Event Planning: Beyond Logistics” Click the Link in Bio to Learn More! #mastermindsNevents#Leadership #AttendeeSatisfaction |  |
 | Some CMOs may be asking, “What is Account-Based Marketing?” “Why Does Account-Based Marketing Matter?” “How Can Account-Based Marketing Be Applied To Events?” The CMOs Guide to Account Based Event Marketing eBook has your answers! . . . Download your FREE eBook NOW! Provided by Brandon Rafalson with Blog.Bizzabo.com Masterminds ‘n’ Events Chronicles For Event Planners By Event Planners! . . . Looking for insight and tips on Marketing and Event Planning?? Subscribe NOW! You’ll get EXCLUSIVE access to hottest Trends, Tips, Trades & More in our 4 Week Series “Event Planning: Beyond Logistics” Click the Link in Bio to Learn More! #mastermindsNevents#CMO #accountbasedmarketing |
| David Epstein states, “Failing to build digital communities, repurpose content, or survey event attendees are some major mistakes that event organizers make.” Be sure to avoid making these simple, yet costly mistakes! If organizers would only follow these 4 crucial tips concluding a successful event you worked so hard to plan and execute, you would reap LONG-LASTING benefits! . . . 1. Create A Year-Long Community 2. Turn Sessions Into Video Content 3. Turn Presentations Into Post-Event Content 4. Conduct A Post-Event Debrief . . . Find out MORE by checking out “The 4 Things Planners Fail To Do After An Event And How To Fix It” By David Epstein! Masterminds ‘n’ Events Chronicles For Event Planners By Event Planners! . . . Looking for insight and tips on Marketing and Event Planning?? Subscribe NOW! You’ll get EXCLUSIVE access to hottest Trends, Tips, Trades & More in our 4 Week Series “Event Planning: Beyond Logistics” Click the Link in Bio to Learn More! #mastermindsNevents#leadership #eventtips |  |
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