I normally post event marketing tactics or strategies and educational related BLAH BLAH BLAH - and let me guess... before you even care to finish that sentence you're thinking "cool, you've been in events and marketing for 10 years and know a thing or two... Whipty do!"
Have you already seen different posts related to "2020 Marketing Trends" or "Focus on your 2020 Vision with These Tactics That Work"? I'm not here to give a list of trends that could potential be used to craft your strategy, or discredit tactics other than events. In fact, a combination of tactics that is customized to your objectives that align with your brand effective strategy. The tricky part isn't knowing the trends and tactics. It's determining which of those tactics align with your objectives then crafting a plan how they can be delivered, executed and integrated together.
I'm sharing this particular post and video to emphasize how events differ from other platforms because they go beyond typical strategies that work for: digital, print, PR, social media, advertising, webinars etc...
It's not a secret that people are more likely to move forward with a business transaction with those they know, like and trust.
Using events to leverage business involves more than marketing and textbooks tactics by adding the complexity of people interaction. Rather than relying on an automated campaign or advertising alone, event marketing can be extremely effective and efficient when integrated with these traditional and digital strategies.
The human connection and multi-layered campaigns are what drives my passion to help companies optimize their event campaigns beyond the logistics and whatever "2020 marketing trends" come next.
Not sure what events to consider? Don't know if you really need a customized strategy or know if it's worth adding events to your 2020 plan?
Tell me more about your 2020 objectives to see if event marketing align with your goals:
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