✓director of B2B SALES 
✓ Business Development & Growth Managers
✓ Field Marketers & ACCOUNT EXECUTIVES


​How much time are your top producers spending on non-revenue driven Activities when they participate in events?


We develop the road map and provide the vehicle that bridges the gap and
​clears the fog to leverage events effectively.  
5 Phases to Convert Event Campaigns Into ​Effective Business Opportunities
​Develop and implement a sustainable, duplicatable, and systemized process with this framework:
1. Event Clarity & Ideal Opportunities
2. Develop Effective Before, During, After Customer Journey
3. Monetize, Optimize, & Justify Event ROI  
4. Manage 'n' Execute: Strategy, Logistics, Outreach, Nurture, Sales, & Metrics
​5. Project Management vs. People Management

Justify Event ROI - Beyond the logistics

We transition revenue driven events and partnership opportunities into effective virtual & hybrid ROI for Business Owners, Sales Directors, and Association Directors. With a combination of strategy, project management, and logistic support we work with your team so YOU can execute effective event campaigns.
➺ Build Credibility 
➺ Connect with Decision Makers
➺ Be Noticed and Invited to VIP Opportunities
➺ Qualify Ideal Prospects 
➺ Be Introduced To Key Referral Partners
➺ Achieve Revenue Goals
➺ Execution of Logistics & Vendor Relations 
➺ Meet Budget Requirements 
➺ Convert small talk into conversation

What it's like to work with Michelle Nicole:

In a hybrid model of in-person and virtual execution here's glimpse what it looks like behind the scenes to work with us. Both online & offline we strive to emphasize our professional, yet sometimes quirky brand. ​
Event planning is only one step, but no matter how perfect the logistics go or how smooth
​ the event runs; ​logistics alone doesn't produce ROI. 
Tell me more, tell me more
🎜🎝How much dough did he spend? Tell me more, tell me more... Could she get me a friend?​🎝🎜
If you sang that in your head then we might have some synergy and I'll see you at the next karaoke event... but I do have a point! What questions are you asking before committing or contributing to an event? Is how much money and cash flow ("dough") being tracked like any other marketing campaign? Are you getting introduced to ideal connections and landing appointments to key decision makers and VIP opportunities? Are you making "new friends"?  

Events are an effective way to impact your audience - is your execution?

Oh, and if you don't know the song reference or don't appreciate bursting into song in your own head ---  I promise I don't have any cliche song references. Keep on reading and I'll show you how to optimize future event campaigns! 
Customized Customer Journey Plan: (pre, during, after)
Define tactics, tasks, event planning and metrics for an effective before, during, after event plan.

Phase 1: Set the Foundation Foundation
Phase 2:  Increase Conversion & ROI
Phase 3: Optimize Event Results

​We'll discuss your current systems and integrate what is already working along with customizing the fundamentals to get the most "bang for the buck" ​​and optimize your event results.
  1. Convert marketing costs, time and resources into Event ROI and revenue 

  2. Implement the key foundations to plan, execute, and streamline consistent events that produce results based on your goals.
    ​
  3. Develop fundamental systems to achieve efficient operations, project management, organization, communication and documentation practices that can be duplicated for each unique event - regardless of size or timeline!
We work with corporate teams that have a designated marketing team and sales team to develop and distribute marketing collateral, set up internal operations, and execute each foundation.
How much time are your sales and field marketers spending on non-revenue driven activities to successfully participate in events?
​In an increasingly digital world, there’s one area of marketing that stands out for its ability to bring businesses and customers face to face and connect. Since before "marketing" was even a term, events have been a way to deliver messages, gather together for human-to-human connection, and enhance overall communication. ​

​It was a combination of passion for event planning and experience with event marketing that led me to discover my role in the event industry. Unleash the potential of revenue driven events and help companies witness the value of events through my “Trade Show ROI Accelerator Program.”
I started my career in logistical event planning, but shifted my focus to event marketing through my experience in corporate america.  ​When the company I worked for expanded, they opened a Business to Business division with a heavy emphasize on outside sales, event marketing and in person connection.

​I was promoted to develop and manage the new division's marketing department and my marketing AND events skills continued to grow each year - hence the business name Emenee Marketing 'n' Events! 
​Within 3 years, the division grew Nationwide, produced an average of $250M in monthly production and supported over 300 positions. With over 65 outside sales positions attending and sponsoring events to build human-to-human relationships, my main focus was evaluating event worthiness and creating a pre, during and post event campaign to maximize our ROI.

Use effective event sponsorship and trade show exhibitor
​marketing to convert event ROI

I decided to open Michelle Nicole Enterprises, LLC in 2016 and focus on an entire niche that I believe the event industry is lacking - helping businesses that invest and use events to reach their audience maximize event ROI.  ACCORDING TO FORRESTER RESEARCH, EVENTS MAKE UP 24% OF THE B2B MARKETING BUDGET . There are plenty of corporate event planners and logistical planners, but in 13 years working events and developing dozens of event campaigns, managing the logistics and tracking the results I found my unique offer - event planning beyond logistics! ​
READ WHAT OTHER'S HAVE TO SAY ABOUT
​THEIR EXPERIENCE WORKING WITH ME:
Great communication and event planner for trade show events. Worked extremely well with the Account Executives across the nation to understand different needs so everyone had what they needed in their geographic areas.
Zeenat Z. | Regional Sales Manager | USA Events
She was one of the few corporate resources who had an interest in supporting the sales end of the business, vs telling the sales platform the way things are.
Robert G. | Regional Sales Manager | USA Events
​I had the pleasure of working with Michelle and witnessing her rise from more entry/ line level associate to becoming a reliable and valuable partner at a management level. Michelle is a passionate, caring and reliable teammate who really works to accomplishing things together. She is very collaborative in her execution and creativity. She was one of the few corporate resources who had an interest in supporting the sales end of the business, versus telling the sales platform the way things are or will be. She sought out resources, asked questions and always asked "why don't we think bigger?". I am a raving fan of Michelle and wish her well in anything that she puts her efforts into. If you have the opportunity to work with Michelle, I recommend her highly. If you choose to work with her, you will be recommending her too. - ROBERT G. | Regional Sales Manager | New Jersey, USA​
Not only did she constantly get the job done, but she brought a unique marketing spin to the business that was sorely needed. She assisted in implementing changes to the business channel that are still in use today - both for employees and our clients.
Richard Founders | Corporate Trainer | USA Events
"During the time I worked with Michelle she was always willing to go the extra mile to accomplish the task at had. Not only did she constantly get the job done, but she brought a unique marketing spin to the business that was sorely needed. While staying on top of her regular duties, she assisted me in implementing changes to the business channel that are still in use today. These included initiatives for internal employees as well as our clients." ​- RICHARD F. | CORPORATE TRAINER | Pennsylvania, USA ​
She truly is an expert at maximizing the impact of events. She has also been very helpful in training our marketing staff. Each of them has become much more capable and resourceful because they worked with Michelle.
​Barry S. | President-Owner | Philippians & USA Events
​I'm Michelle Nicole and ​I work with marketing teams, sales teams, business owners and event coordinators optimize event sponsorship as effective campaigns. 

Get the most bang for your buck using events effectively. Creating effective pre, during, and post event marketing campaigns (beyond logo placement) to convert your event marketing costs into a profitable investment.  

Which of these sound familiar?

​Trade show and Expo style events are many times difficult for sales managers, marketing teams and C-level decision makers to justify the costs without an ROI.

These are some common objections these decision makers are experiencing that are addressed in the "Justify Event ROI Program" process to use events effectively:
→ Get the “A-okay” approval to attend, sponsor or exhibit on the company’s dime

→ Lack of results without effective strategy and support to plan a successful campaign before, during and after the event

→ Select ideal event opportunities that include deliverables specific to THEIR marketing and sales objectives and goals. *HINT HINT: unsolicited sponsorship decks being sent out with gold, silver, bronze is costing more in lost opportunity.
→ Allocate the time, energy, money, resources and bandwidth it takes for a successful event campaign

→ Timing or budget doesn’t align with adding an event campaign into their already approved budget or entire marketing plan 

→ Alternative and digital tactics can be done in-house, easy to track metrics, quick to adjust and test, upper management want easy to read ROI reports, instant satisfaction results and endless amount of resources supporting these methods

​→ Internal decision makers focus on elements of their FULL marketing and business development strategies while their teams execute the individual campaigns approved to launch

→ Internal marketing teams are experienced in elements such as content creation, digital marketing, advertising, overall strategy, but most companies don’t have a dedicated Event Marketing Strategist that specializes solely on effective event marketing campaigns for sponsors and exhibitors
​
→ Marketing, sales, logistics, metrics divisions are separated and managed separately, however an event campaign requires cohesiveness that can connect the full cycle: strategy, logistics, outreach, nurturing, sales and metrics.

If you were given $10K+ to invest into your next business development campaign - would you BET ON:

1) Interrupting a cold yet targeted audience on a digital platform to potentially convert into a typical funnel they predict OR,

2) Cut through the noise and accelerate the customer journey. Connect and impact your ideal audience that shows up with expressed intention that generates qualified opportunities...
​
If #2, Virtual & Hybrid Events should be
​allocated into your 2021 plan

Michelle Nicole McNabb
(484) 283-5944 
Michelle@marketingnevents.com

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Michelle Nicole Enterprises, LLC | DBA Emenee Marketing 'n' Events
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